With so many free apps available on Play Store and App Store, how are they able to earn if their apps are free to download? For the majority of apps, the answer is in-app purchases. 

Often people download an app for free, but in order to truly experience the entire app they need to spend something via in-app purchases. This is true for both App Store and Google Play users, in-app purchases are used to prompt users to spend after downloading for free, maybe for some add-on features, game passes, or subscriptions. 

In-app purchases are one of the most common and appealing app monetization models. As per Statista, mobile app users spend over $380 billion on in-app purchases, however more on the Apple app store than on Google Play. In-app purchases account for approximately 48% of the entire mobile app revenue.  

The huge earning potential from in-app purchases allows developers to introduce their apps to the target audience for free to download and use and then pay for premium or additional features. 

In this blog you will learn what in-app purchases mean, and how can you use in-app purchases to earn from your app. Let’s explore! 

WHAT ARE IN-APP PURCHASES IN THE APPLE APP STORE AND GOOGLE PLAY STORE? 

While installing an app from the App Store or Google Play Store, you might have read “Offers in-app purchases” or a similar phrase. If you haven’t noticed this until now, check out the images below. 

Nowadays most apps, especially gaming apps (as in the above example), offer in-app purchases selling game passes, premium subscriptions, or other digital products. Over time, in-app purchases have become one of the most popular and efficient app monetization strategies for selling add-on features or services to your customers. 

In-app purchases (IAP), can be defined as a term that collectively describes all types of purchases made by a user while using the app. The type of in-app purchase made depends upon the type of the app, features, services, etc. 

In-app purchase features can be used across all types of apps like: free apps, paid apps, freemium apps, and so on. 

With in-app purchases, users can purchase different kinds of digital products or special access within the app – like ad removal, access to complete articles or e-books, or subscribing to premium app features. 

For example, users can download gaming apps for free, however, they may need to buy via in-app purchases: game level upgrade, extra lives, or an avatar/ costume of their choice. 

However, keep in mind that when you publish your app via the App Store (for iOS) or Google Play Store (for Android), the marketplace takes a share of all the in-app purchase revenue. This is an important point to consider if in-app purchase is going to be the only source of your app revenue. 

Before talking about the in-app purchase app stores commission, let’s first discuss about the types of in-app purchases that you may use in your app to generate more app revenue. 

TYPES OF IN-APP PURCHASES 

Auto-Renewable Subscriptions 

With subscriptions as a mode of in-app purchase, you can earn revenue from your app by offering your app users access to premium content or add-on features for a price at specific intervals. You may offer different subscription options — like weekly, monthly, quarterly, or yearly payment plans. These plans are renewed automatically unless your app users decide to cancel. 

The use of subscriptions as a mode of in-app purchase is particularly prominent in music or streaming apps, for example: Amazon Prime, Netflix, Spotify, or YouTube Premium. App users who purchase these subscriptions get unlimited access to are entitled without any interruptions as long as the subscription plan is valid. 

Subscriptions as in-app purchases for app monetization in your app are especially perfect if you are a content creator or producer (digital courses, newspaper, magazines) looking to earn money from your apps. Offering your users in-app purchases is the simplest but most efficient way to earn revenue from your app.  

Example: Memrize language learning app has an annual auto-renewable subscription, Spotify music streaming app 

Non-Renewable Subscriptions 

The only difference between renewable and non-renewable subscriptions is that the latter won’t auto-renew like the former. So, if your app user wants continued and uninterrupted access to whatever they purchased, they must manually subscribe again to that product/service. 

If the service or digital product offered by the app is static and is only applicable for a limited time, then this is the suitable in-app purchase model. You may select a non-renewable subscription model for your app if you are offering a one-time service like a monthly magazine or newspaper to your users. 

Example: Call of duty season pass, one-time subscription to an online magazine like Forbes for 1 year/ 6 months, etc. 

Consumables 

Google Play store doesn’t differentiate between consumable and non-consumable in-app purchases. However, Apple app store guidelines make it mandatory to specify the type of in-app purchase ( Consumables or non-consumables) in App Store Connect. 

This differentiation is to classify one-time-use features/ products/ services and reusable ones.  

Consumable in-app purchases are digital goods that can be used and re-purchased multiple times. Some examples of consumable in-app purchases may include extra lives in game apps, game currencies, reward credits, limited-time special offers, or a package of exports to a new file format. 

Consumable in-app purchases are also known as expendables. Expendable or consumable in-app purchases are limited to only the mobile device on which they were purchased. 

Example: Extra lives in Candy Crush game, etc. 

Non-Consumables 

The non-consumable in-app purchases need to be purchased only one-time, and they give your app users permanent/lifetime access to app features or digital content within the app, like filters for photo editing. Using non-consumable in-app purchases is generally for unlocking add-on features or upgrading to premium content. 

Other common examples of non-consumable in-app purchases include: 

• Exclusive offers. 
• Ads Removal. 
• Upgrades to the premium version. 
• These in-app purchases will not perish with usage. 

These were the different types of in-app purchases that you may have come across while using apps. Both Google Play Store and Apple App Store let you publish your apps with in-app purchases (IAPs). You must refer to Play Store and App Store guidelines carefully and learn how to enable in-app purchases for your own app. 

Example: removal of the watermark in a pdf convertor 

HOW TO USE IN-APP PURCHASES IN YOUR APP 

As discussed above, there are different ways to make sure that in-app purchases work effectively for both you and your users as well. To summarize, here are some suggestions that might help you in deciding the right in-app purchase model for your app: 

For example, if you are looking to use in-app purchases in a gaming app then offering options that will take their gaming experience to the next level is a great idea. This may include consumables like game currencies and additional lives, or extra game time. Otherwise, you can also sell a premium subscription that includes all this for a limited time (for a month or year). 

Similarly, another great idea is to first offer a freemium model by offering the app for free to download and use at first (entirely or for a limited time). However, to earn revenue from your app you charge them a fee for add-on or exclusive services and functions by offering such in-app purchases. This may include “members only” products, exclusive content, or premium upgrades for loyal users. 

For example, if you are creating an education app, you may offer premium upgrades or exclusive content access to your users via in-app purchases. Moreover, in education and learning apps people are more likely to buy ads removal in-app purchases. So, in the end, the type of in-app purchase you choose depends on the type of app you are offering. 

IOS VS ANDROID IN-APP PURCHASES:  IAP REVENUE SHARING MODEL AND COMMISSION 

Both Google Play and Apple App Store take a cut as a fee for each purchase made on the application marketplace. This cut is in percentage, and it differs according to the purchase being made.  

One-Time Purchase  

Both Google Play and Apple App Store charge an overall 30% fee for all one-time purchases.  

Subscriptions  

Both Google Play and Apple App Store charge a 30% fee for all subscriptions for the first year. After the first year, this fee is reduced to 15%. 

For example, assuming that sales generate $10,000,000, and you spend about $6,000,000 on marketing expenses for servers and labour, the share between Apple and the developer of the revenue generated by the app is as follows. 

Amid increased regulatory scrutiny over how it runs its App Store, now it has reduced the App Store commissions for smaller businesses. Developers making up to $1 million per year will only have to pay a 15% commission on in-app sales, rather than the customary 30% fee, under the revised parameters of the “App Store Small Business Program.” 

Moreover, the actual cost to the app developer will turn out: 

iOS vs Android: who earns more by in-app purchase 

As per the reports, iOS app owners are more likely to pay for apps and in-app purchases than Android owners. By now you also know that in-app purchases are one of the most common app monetization strategies across the globe. 

As data predicts that users will continue to spend more on the apps, it is obvious that in-app purchases may prove to be a great source of app revenue for app owners. In-app purchases will continue to be one of the best app monetization strategies in the coming years as well. 

WHICH APP CATEGORIES ATTRACT MORE IN-APP PURCHASES? 

As per Statista, the leading category for global revenue from mobile apps are mobile game apps with a revenue of more than USD 200 billion. 

Approximately 50% of non-game apps and nearly 80% of game apps use in-app purchases for revenue generation.  

Social networking mobile apps bag the second rank in the app revenue generated which is around USD 31 billion, followed by Entertainment apps, Photo and video apps, Lifestyle apps, Music apps, and so on. These trends continue even today the same, as people spend the most on gaming and entertainment apps. 

If we look at in-app purchases app store wise then on the Google Play Store, gaming apps are to account for 80% of revenue till 2020. While others accounted for 4-3% only. This trend is not much different on the Apple App Store where gaming apps account for 66% share of app revenue. However, in-app purchases is a billion-dollar industry so even 1 % is a huge amount. 

So, don’t worry if you are not creating a game app but some other app, in-app purchases will still prove to be a great app monetization strategy for your business. 

PROS OF IN-APP PURCHASES 

In-app purchases offer amazing benefits for app publishers to earn from their app, and that’s perhaps the reason why in-app purchases are so common today. Here are a few benefits of using in-app purchases  in your app as a mode of app monetization to earn from your app: 

• You can offer your app for free, which will surely increase the chances of app downloads as compared to a paid app. 
• In-app purchases offer a low-risk and low-friction app monetization strategy, as people pay only if they want to and otherwise can use the free version (with ads/ limited features, etc.). 
• In-app purchases are the major source of app revenue and offer huge profit potential, as already shown in the data above. 
• The risk associated with in-app purchases is quite low as digital products don’t need you to maintain any physical stock or transportation expenses. 
• The in-app purchase increases the chance of earning from your app as it allows you to charge relative to how much people want to pay (by providing different benefits at various prices).  
• Moreover, you’re not limited to only using in-app purchases as an app monetization strategy. You can easily combine multiple app monetization strategies to boost your app revenue. 

CONS OF IN-APP PURCHASES 

Like any other thing, in-app purchases also have some challenges or downsides associated with it. Let’s take a look at some of the cons of in-app purchases as an app monetization strategy: 

• A large percentage of app users just enjoy freebies and will never purchase anything through in-app purchases. You need to account for such people as it may make your revenue graph highly skewed or can even lead to unstable revenue. 
• Every app marketplace including the App Store as well as Google Play takes a fairly significant fee/commission on in-app purchases made through your app. (as discussed above) 
• Your app users may have a negative view of in-app purchases, especially if they need to spend money to use even the basic app features, or are targeted towards children (as they are easily tempted). 
• It is possible for in-app purchases to be made by unauthorized users (like a child using their parents’ phone), resulting in a refund or chargeback. 

ALTERNATIVES TO IN-APP PURCHASES 

We know that in-app purchases are the most common and most revenue-generating app monetization strategy. However, there are also several other ways in which you can monetize your app, instead of solely depending upon in-app purchases. 

In-app Ads 

Many apps use in-app ads to monetize their apps. However, this is generally done in combination with in-app purchases. For example, you may get 1 extra life or a premium feature if you watch an ad video and the app also offers a subscription for the same if you want more. In this way, you can use ads as an incentive for people to pay for the premium by providing them a tiny glimpse of what they could get after purchasing an item or an ad-free version of your app. This is doubly beneficial as you can earn even with those ads from free users. 

Use Swing2App Ad Mob integration to earn from your no-code app created using Swing2App no-code app builder. 

Paid Apps 

You can also earn from your app by making your app a paid app. Instead of offering your users free to download, and waiting for them to pay later via in-app purchases or watching in-app ads, you can require them to pay upfront to download it. 

This is a more stable and predictable app revenue strategy since you know exactly how much you’ll earn from each user. It also allows you to provide a cleaner UI and better user experience, since you’re not showing in-app ads or trying to motivate them to buy something via in-app purchase. 

However, the biggest downside of paid apps is they are much harder to sell than free ones, and don’t offer the long-term earning potential of apps as with the in-app ads or in-app purchases. 

Reader App: Avoiding In-App Purchase Fees 

When you launch your app and start to earn money from your app, the 15-30% fees for in-app purchases in the App Store and Play Store are not something you would want. So how to avoid these fees for in-app purchases? 

To avoid in-app purchases App Store free, you may offer subscriptions that are paid and managed outside of the app (on the website), which will not incur the App Store’s commissions as the purchases are not made via the App Store. However, this is only possible in the iOS App Store for “reader apps”. 

Reader apps are basically the apps that allow users to access previously purchased digital products (via a website) – such as books, newspapers, magazines, audio, and video, as a primary product. 

Examples of reader apps are Netflix, Spotify, Kindle, etc. These can definitely offer purchases and subscriptions, but as they take place outside of the App Store, there is no 15-30% commission charged on the revenue generated by your app. 

This is a result of legal strife with Epic Games, so now Apple is loosening its regulations on how apps can contact users and enable payments outside of the App Store thus giving more financial accessibility to businesses. 

However, publishing your app as a reader app is not an option available to everyone. You may get your app removed from the App Store if you ignore the regulations and try to keep your app out from being charged for the in-app purchases fees. 

On the one hand, Apple might be getting lenient, however, the Google Play Store is not! 

Google Play just began enforcing stricter rules on apps that use purchases outside of the Google Play Store. 

Hence, it’s best to think of in-app purchase fees as an investment for boosting your business. App stores provide you with a huge market, so you should be ready to pay something for this service. Moreover, in-app purchases remain the most revenue-generating source for apps, so you can’t simply ignore it, rather use a combination of other app monetization strategies along with this. 

TO CONCLUDE 

Whatever your app monetization strategy might be, looking at the huge potential of in-app purchases you are likely to include an in-app purchase in one form or another. 

The potential of in-app purchases is also just another reason why it makes sense to convert your website into mobile apps, with Swing2App no-code app builder. Swing2App includes everything you need to monetize your app, be it with a subscription or freemium model, or by showing ads. 

Most businesses understand how important it is to develop apps. It’s not realistic for everyone to wait a year or more for the launch of their mobile app.  

In some cases, businesses must launch apps quickly in order to take advantage of opportunities. Businesses are increasingly using their own apps to increase sales or to provide customers with an alternative platform for using their tools and services. In fact, 42% of millennial-owned businesses have their own apps.  

However, while a mobile app can generate quite a bit of revenue, quickly launching a successful app is made more challenging by its low barrier to entry.   

According to Alex Ahlund, former CEO of AppVee and AndroidApps, the average cost to develop a mobile app is $6,453 – and can go as high as $150,000 depending on its complexity. Furthermore, the average timeline for app development before launch is at least six months. Nevertheless, this guide will show you how to speed up the process. 

WHY A SUCCESSFUL MOBILE APP LAUNCH IS SO IMPORTANT 

Your mobile app launch can either determine or jeopardize the long- and short-term success of your app. 

You risk missing out on some time-sensitive opportunities that directly affect app downloads and usage if you wait too long to launch the app. On the other hand, speeding through app development and releasing a subpar product might result in customers never using the app again due to a negative user experience. 

The best method to make sure your app is successful for years to come is to have a smooth app launch with an app that is free of bugs and provides a seamless user experience. By putting the user’s needs first, you can increase the lifetime value of each individual that installs the app and keep them coming back to use it. 

If your app doesn’t function as planned, even launching it in a matter of weeks rather than months won’t help. Therefore, you must strike a balance between a quick app launch and a top-notch product. 

To be honest, certain apps just cannot be created in a matter of weeks or months. It is impractical to schedule a three-month app development period if you’re trying to build the next Facebook, Uber, or YouTube. App launches for games, augmented reality, and virtual reality applications are often prolonged. 

However, the great majority of business applications may be released rapidly without compromising the app’s quality provided the proper technology is used and a tried-and-true success formula is followed (by following the steps in this guide). 

Many professional business apps have been developed with Swing2App. We have seen our clients launch apps faster than the typical app development cycle, and we are aware of what it takes to be successful in this field. 

5 STEPS FOR FAST APP LAUNCHES 

The key to quick and effective app launches is simplicity. The entire procedure may be summed up in just five simple steps: 

Step 1: Market Research 

According to estimates, the Apple App Store will have 1,800,000 applications overall as of January 2020. And even those figures don’t include Android applications available in the Windows and Google app stores. 

How does this affect you, then? There is definitely already plenty of competition for you. In order to genuinely distinguish your app, undertaking an in-depth market analysis is vital. 

An app concept may be created by anyone. But before you start creating anything, you really have to confirm your concept through market analysis. Because the app developers ignored this phase, so many mobile apps fall short of expectations. 

You may save time and money by taking the time to learn about your target market and target audience. You may discover that features or capabilities you first considered significant aren’t actually required by the app. So, you may skip those features entirely and launch the app quickly. 

Consider the case of your small gift store. In order to increase mobile commerce sales during the busy Christmas season, you may want to create an app, that would prove to be a great idea. 

You can track customer purchases and award them loyalty points, just like Starbucks and do much more with a business app. But after doing market research, you might find that the majority of your customer doesn’t want, need, or plan to use that feature of your business app. 

You will save a lot of time and money by dropping this feature, enabling you to launch the app more quickly and affordably. 

You may learn more about your competition, potential users, present and past customers, and comparable apps that are already available in the market by conducting market research. 

Your ability to distinguish your application from others on the Apple App Store and Google Play Store will provide you an advantage over others. 

Step 2: Pre-plan & organize  

After completing the market research phase, you must develop a sound plan. Before you begin creating anything, use the following points as a checklist for the quick launch of your app: 

• Select your app launch app stores (iOS, Android or both) 
• Code your app or hire mobile app developers or use Swing2App 
• Decide your app development budget 
• Select tentative launch the app date 
• Create a free app or Subscription based app  
• Monetize app or not, if yes then how? 

You are not yet prepared to develop and release the app if you don’t have the answers to these queries. 

I won’t delve too far into any of those questions for the sake of this blog. Instead, we want to concentrate our efforts on quickly launching a high-quality app. 

However, we have a lot of helpful articles and tutorials that will help you in organizing and build your app. Here are some articles related to the above-mentioned queries: 

IOS Vs Android: Which Is Suitable For Your First App?  

No-Code App Development: What Is No Code? & Benefits Of No-Code App Maker. 

How To Publish An Android App On Google Play Store: A Step-By-Step Guide 

How To Develop A Mobile App For Android & IOS 

How To Reduce Your App Development Cost? 

How To Submit Your App To The App Store In 2022 

Step 3: Focus on the Key Features of your Mobile app 

You ought to know exactly how you plan to make an app by this point. It’s time to concentrate on the functionality of the app, regardless of whether you’re going to develop it yourself or contract out the job to an app development firm. 

Perhaps the most crucial stage when launching an app quickly is this one. 

People often overestimate the usefulness of mobile app features. Instead of the “must-haves,” they place too much emphasis on the “nice-to-haves.” 

Begin by making a list of the features that your app users need to solve a problem or achieve a goal. 

There may be several distinct ideas on your initial list of features. But it doesn’t always imply you’ll use them all. Start crossing off the items on the list one at a time that doesn’t serve the main goal of the app. 

Consider the scenario where you are developing an app for your restaurant. You may put lots of different functions in the app. But what is your real intention for your business app development?  

A dine-in restaurant rewards app will appear very different & have different core features than a mobile ordering app for restaurants.  

Wouldn’t it be amazing if the app could access the user’s camera and contact list? Some of you might feel this would be a great add-on. But is that genuinely required for the core motive of the app? Most likely not.  

Step 4: MVP creation 

The term MVP (minimum viable product) is often used in connection with app analysis and beta testing. However, if you’re on a tight app development schedule, you may really use an MVP for your initial launch on the app stores. 

By developing an MVP, you’re bringing the key features that were figured out in the previous phase into production. 

You won’t be concerned about the excessive features. Just concentrate on the essential features, and you’ll have a functioning app that serves its main goals. 

Consider developing an e-commerce app as a complement to your online store. Mobile payment options are the app’s main goal. 

Therefore, even though a customer loyalty scheme or a mobile customer referral program sounds like fantastic features, neither would be included in the MVP. Instead, you would just provide an app with the most basic e-commerce purchase features. 

Simply make sure the software has a built-in payment gateway (PayPal, Google Pay, etc.) and links with your online business. 

Users can later be given the option to personalize their profiles by adding details like their birthdays, favorite goods, and the option to share items with friends. However, the MVP is only for the core app features. 

Step 5: Testing, stabilization, & Beta release 

At this stage, defects are found and corrected, and the product is stabilized—everything is made completely release-ready. Experts in quality control examine the app’s functionality across a variety of platforms and operating systems using specialized services. 

A mistake in launching your mobile app quickly may be quite expensive. Apps are available on Google Play in a matter of hours, and on the App Store in a matter of weeks. Errors trigger strong negative responses from users, who give products terrible ratings and reviews. Due of this, new users decide not to download the app after seeing it. This step of the mobile app launch process is very critical. 

We highly recommend giving a limited set of beta testers access to your app’s pre-final version before submitting it to the app stores. To test new apps before they are released to the public, you may either distribute this version to testers or utilize tools that were designed especially for the purpose: Apple’s TestFlight and Google Play’s Play Console. A beta test is used to address any lingering problems a few weeks before the official launch. 

Step 6: Prepare for Launch 

While the MVP development is still ongoing, you may begin preparing your app for launch by promoting it. 

Waiting till the app development is finished to start with this step is just going to add unnecessary length to your launch timeline. Examples of preparations include: 

• Make a landing page for the iOS app and the Android app. 
• In a blog article, promote your app. 
• Create a buzz about the app on your social media pages. 
• Create screenshots of the software to be used in promotional materials. 
• Utilize app store optimization (ASO) best practices to be ready for app store search 
• When launching an app, be aware of the variations between iOS and Android applications. 

You may always refer to free and paid mobile applications for inspiration and take ideas from their marketing techniques if you’re stuck on any of these preparation procedures. 

This allows you to launch your app quickly, as soon as development is complete. 

QUICK APP LAUNCH WITH SWING2APP 

Swing2App is the best no-code app builder for those looking to speed up their app development without sacrificing quality.  

It is the easiest way for DIY users to make their own apps without writing a single line of code with Swing2App no-code app builder.   

Our platform takes care of all the backend app requirements. It’s just a matter of adding your features and customizing the content.  

Swing2App’s app maker is the best way to launch iOS and Android apps. With its easy-to-use interface and limitless scalability, it will fit any need.   

With just a few clicks, you can get started in seconds. Simply select a template and then you can add features, and menus by adding the required bulletin boards (chat, calendar, Google maps, and much more).   

With Swing2App, you can also add custom functionality. So, if you need something that’s highly customized and can’t find it on our platform, we can also create custom features for you.  

As soon as the app is built, we will take care of the app launch on both the Apple & Play store. You just need to click “App Creation Request” when the app creation is completed.   

Swing2App simplifies the process of launching an app quickly and at a fraction of the cost of traditional development. The app can be maintained post-launch and features can be added later on. It is therefore possible to begin with basic features and then add more advanced functions in months or even years to follow.   

Swing2App custom app development 

In case you don’t want to be involved in the development process and would rather outsource it, you can look for an app development company that can help launch your mobile app quickly.  

There is no better solution than Swing2App’s no-code platform.  

On top of Swing2App’s existing no-code app development platform, Swing2App offers custom app development. As a result, our in-house custom development team does not have to start from scratch.   

When compared with hiring app developers or assembling an internal product team, this gives you a significant advantage.   

As part of the process, we will work with you to ensure that the app meets your business goals, budget, and timeline. 

FINAL THOUGHTS ON A SUCCESSFUL LAUNCH FOR MOBILE APPS 

For many businesses and entrepreneurs, launching an app quickly is crucial. Ensure the quality of your final product doesn’t suffer due to your development timeline.  

By working on your app marketing strategy and promotional materials during app development, you can also save time and prepare for a successful and quick app launch. When you are starting your app, you should focus on its core features and functionality. After the app launches, more features can always be added. 

Apple has released the new iPhone 14 and iPhone 14 Pro. This year, Apple launched the same number of iPhones as last year and the year before. Due to Apple’s decision to name this year’s iPhones differently and their differing features, the iPhone line-up is more confusing than ever before.  

Among the brand-new iPhones, there are four basic versions: regular, Plus, Pro, and Max. Pre-orders began on September 9, with availability for iPhone 14 from September 16, and availability for iPhone 14 Plus will start from October 7. 

If you’re wondering which one to choose or is the latest line-up is worth upgrading or not, here’s a quick explanation.   

First, let’s begin with the iPhone 14 regular model. 

iPhone 13 vs iPhone14 

The latest reports are indicating that the pro and the pro Max make up to 80 percent of the pre-orders of the expensive phones everybody’s ordering and skipping the standard iPhone 14. Let’s discuss why that might be the case, if you watch Apple’s presentation then you recognize that this phone has a little bit more in common with the previous generation.   

If you have already purchased iPhone 14 and no one is blinking an eye, it is not your fault. Both iPhone 13 and 14 look exactly the same except for the colours and camera bump which is hard to recognize. And this is perhaps the reason why pre-orders for iPhone 14 are Worse than For iPhone 13 Mini. 

Moreover, it is for the first time that the chip is almost identical because the A15 bionic is still in the iPhone 14. The only difference is it’s using the A15 from the iPhone 13 Pro which means that you might get a little bit more performance if you’re playing games because of that extra GPU core now in terms of the design they’re pretty much identical. Also, iPhone 14 has aluminium build similar to iPhone 13, but it comes in a new blue colour. 

So, if you already have a previous model of iPhone, it won’t be much of a change to switch to iPhone 14 regular model for $800, when you can get an iPhone 14 pro for just paying $200 extra. 

However, don’t be disheartened because this time while you pay $200 extra you get actually much more as compared to the case in previous iPhone lineups in which regular and pro had much in common. 

So, let’s check what is new in iPhone 14 pro, pro max, and plus. 

iPhone 13 Pro vs iPhone 14 Pro, Pro max, and Plus 

Difference between regular and Pro series of iPhone 14: 

• Newer chip on the Pro 
• Different build materials for chassis: aluminium on regular vs stainless steel on Pro 
• Higher 120Hz refresh rate on Pro 
• Higher outdoor peak brightness on Pro 
• Always On Display on Pro 
• New notch design and related software functions on Pro 
• Higher storage options on Pro 
• 48 MP count primary camera on Pro 
• An added third camera on Pro, handling telephoto 
• Night Portraits, ProRaw, and Macro are Pro-exclusive camera features 
• LiDAR Scanner on Pro 

Difference between regular iPhone 14 and 14 Plus; and iPhone 14 Pro and 14 Pro Max: 

• Size difference for display and overall chassis: Plus, and Pro Max are bigger 
• Battery size difference: Plus, and Pro Max have a bigger battery and will last longer, but will also take longer to charge 

Let’s delve deeper into the differences, which will help you choose the best model of the iPhone 14 line up. 

There are three major things that are new with the iPhone 14 Pro: the internals, the externals, the display, and the cameras. 

1)The internals: 

A) Latest A16 Bionic Chip 

As expected, only the Pro models have seen a spec bump this year, meaning you’ll have to spend more money to get the best Apple silicon. The company’s new A16 Bionic brings a lot of meaningful upgrades to the table but it’s limited to the iPhone 14 Pro and the iPhone 14 Pro Max. The standard iPhone 14 and the iPhone 14 Plus, on the other hand, will use last year’s A15 Bionic. It’s still an upgrade from the iPhone 13 because new ones use the A15 Bionic with a 5-core GPU instead of the 4-core SKU. 

Apple’s A16 Bionic may not bring any significant upgrades to the overall performance, but it adds things like the display engine for a significantly better experience. Not to mention, it’s also significantly more power-efficient so you can expect to see better battery life on the Pro models this year. 

B) Storage 

The non-Pro iPhones start at 128GB and top out at 512GB storage for the top-of-the-line variant, while the new iPhone 14 Pro models can be bought with up to 1TB of storage. Do keep in mind that you’ll have to pick up at least the 256GB variant of the Pro variants to take advantage of features like ProRes video recording at 4K-30fps. 

C) More battery life 

There is a 3,279mAh battery in the iPhone 14, which is a bit larger than the battery from the prior-generation iPhone 13. The iPhone 14 Plus has a 4,325mAh battery. The iPhone 14 offers up to 20 hours of battery life for video playback, up to 16 hours for streaming video playback, and up to 80 hours for audio playback, which is an improvement over the iPhone 13 by about an hour. 

The iPhone 14 Plus offers up to 26 hours of video playback, up to 20 hours of streaming video playback, and up to 100 hours of audio playback. 

Both devices are fast-charge capable and can charge up to 50 percent in 30 to 35 minutes with a 20W or higher power adapter. 

D) New sensors of Car Crash 

The whole iPhone 14 line-up debuts first ever safety features that can deliver aid in an emergency when it counts the most. With a new high dynamic range gyroscope and dual-core accelerometer that can detect G-force readings of up to 256Gs, Crash Detection on the iPhone can now identify a serious auto accident and quickly contact emergency services when a user is unconscious or unable to reach their iPhone. These capabilities expand upon already-existing features like the barometer, which can now detect changes in cabin pressure, the GPS, which provides extra input for changes in speed, and the microphone, which can identify loud noises characteristic of serious auto accidents. Even more precision is provided by sophisticated motion algorithms created by Apple that were honed using more than a million hours of actual driving and collision record data. 

E) eSim only 

As with the iPhone 13 models, the iPhone 14 lineup support 5G connectivity (sub-6GHz and mmWave in the United States), and they use a new Qualcomm X65 modem. In the United States, iPhone models ship without a physical SIM card as carriers now use eSIM. For people who switch phones or use sim cards for data when traveling this may be a point of concern. 

F) Emergency Satellite communications: SOS 

Another new feature of the iPhone 14 lineup is Emergency SOS via satellite, which combines specialised parts that are tightly linked with software to enable antennas to connect directly to a satellite, enabling communicating with emergency service providers when cellular or Wi-Fi connectivity is not available. Sending a message through a satellite might take minutes since they are moving targets with minimal bandwidth. When there is no cellular or Wi-Fi connection, this ground-breaking technology also enables users to manually communicate their position with Find My over satellite, giving them peace of mind while trekking or camping off the grid. Users in the US and Canada will be able to this feature via satellite in November, and the service will be free for the first two years. 

2) The Externals 

A) New colours 

The new colours for the iPhone 14 lineup are : blue and purple and the pro version have a matte finish while as regular version doesn’t. 

B) Bigger Camera Bump 

This is not a stark difference between the 14 and 13 line-up, nevertheless it is worth mentioning your iPhone 13 case won’t fit iPhone 14 because of this reason. 

3) The Display 

A) 120 Hz OLED Display 

The iPhone Pro models are the only iPhones with support for ProMotion technology with adaptive refresh rates up to 120Hz, which gives users a fluid and smooth experience. The regular iPhone 14 and the iPhone 14 Plus still have the 60Hz display. 

B) Always on Display/ Lock screen 

The iPhone Pro models support the Always-On display, which was already available in android, now apple has it too. This is enabled by the new Apple silicon; the A16 Bionics’ new display engine, which is also supports the brightness of up to 2,000 nits on the iPhone 14 Pro and the iPhone 14 Pro Max. The cheaper iPhone 14 models are still use the last year’s A15 Bionic chipset, so they don’t support Always-On display. 

C) Dynamic Island 

The new iPhone 14 Pro and the iPhone 14 Pro Max have a pill-shaped cut-out on the top of display screen instead of a notch over there. This is a big change for the new iPhone 14 line up as they’re the first ones. It’s named Dynamic Island and it has an inbuilt software that enables it to move around and animate to show you different UI elements. 

The Dynamic Island, however, is available only in the Pro models, meaning the regular iPhone 14 and the iPhone 14 Plus still have the notch on the top. In fact, Apple didn’t even reduce the size of the notch on the iPhone 14, so it’s exactly like the iPhone 13’s notch. 

4) The Camera 

Pro series is all about camera. It is safe to say that the Pro models have received some major camera upgrades in 2022 but the standard iPhone 14 and the iPhone 14 Plus use the same dual-camera system as the one in iPhone 13.

 A) 48 Megapixel sensor: a big leap from 12 megapixels 

iPhones are moving away from 12MP sensors to 48MP ones for the first time. For “professional” photographers and videographers, this is expected to be a big leap. Due to the new photonic engine, low-light photography will be greatly improved. As for the ultra-wide and telephoto lenses, you can expect some slight improvements over last year’s iPhone 13 Pro models. However, the 48MP sensor on the Pro models is the real showstopper.  

In addition to the Photonic Engine, the non-Pro iPhones also have a dual-camera setup with 12MP main and ultra-wide lenses.  

The larger sensor gives you more light gathering and sharpness, as well as faster shutter speeds, so motion is frozen more often in less-than-ideal conditions. Moreover, the shorter shutter time lets me take low-light pictures. However, the larger sensor also allows you to get a shallower depth of field without a portrait mode, which is more than an iPhone has ever been able to achieve. 

B) Second-generation focus shift 

100% coverage with focus pixels has been pretty locked in on tracking subjects and keeping things in focus even with the shallow depth of the field. 

• Additional new features: new Action mode, true depth, optical image stabilization, 100% focus pixels, new F1.78 lens, a big leap in low-light performance & Ultra-wide improvements. 

Summary 

Click here to compare other iPhone models. 

What are the well-known issues in iPhone 14 so far? 

Apple’s new range has been jeopardized by numerous bugs at launch, for which Apple had to release two emergency updates already for iOS 16. Apple’s iOS 16.0.1 release notification described the update as providing “important bug fixes” and it mentioned the following fixes specifically: 

• Phone crash issue during activation and migration during set up of iPhone 14 and iPhone 14 Pro 
• Photos appearing soft when zooming in the landscape mode on iPhone 14 Pro Max issue. 

• Enterprise single sign-on apps failure to authenticate 
• Shaking Camera issue in pro models 

However, there are several complaints that the latest issues impact CarPlay phone calls and freezing while data migration. There may be some other small issues too, but it is expected Apple would resolve those as well. 

Worry for App Developers ?

As the new iOS 16 hits the market, the latest guidelines for app developers also change. This means you have to go through the entire Apple Developer policies documentation again so that your app gets approved by Appstore. 

And this is not the end Apple will roll out new guidelines as soon as another update is launched, so it is a never-ending process. The burden falls on the app developers to check each and every detail of the guideline and ensure that their app follows all, which is a lot of work. 

However, you don’t need to worry about this. Here comes Swing2App the no code app builder to your rescue.  

With Swing2app you can create no-code apps supported by every device according to the new policy and new guidelines without much hassle. So, you don’t have to worry about the latest policy changes or iOS upgrades. 

The new iPhone14 Pro has different looks from the previous model as well as the latest iOS 16, which means if you were creating an app, you will have to update it all as per the latest policy guidelines (which are very dynamic in nature as Apple keeps updating them time to time). 

To avoid this risk of App rejection and extra work to upgrade, you can create a no-code app effortlessly with Swing2App. 

Swing2App takes care of the entire app upload process over the Appstore for just $20! 

All you need to do is come up with a brilliant app idea, create it in Swing2App’s codeless platform, and let us handle the difficult task of app publishing and approval. 

Final Verdict 

There’s no doubt that this year’s Pro models offer significantly better features than the standard iPhones, besides the obvious size differences between them. In addition to the unique camera cut-out, you also get a better screen with a higher refresh rate and higher peak brightness. Instead of just getting a storage bump on the top end, you get a better chipset inside the Pro models. Last but not least, the camera is the biggest difference between the Pro and regular iPhone 14 lineup. A new 48MP wide sensor is included in the Pro, which is said to be 65 percent larger than the standard sensor. 

So, iPhone Pro is definitely going to be the wiser and better choice either if you are upgrading your old phone or intend to buy a new one. 

If you receive a notice that in the Appstore review your app submission faced Appstore rejection, you’ll receive an email like this: 

The App Review process is one of the most challenging and stressful parts of publishing an app on the App Store. There is still a great deal of mystery surrounding App Review a decade after its inception. Apple publishes a lot about how to pass App Review, but virtually none about what it is.  

We know Apple hires and trains employees whose primary responsibility is reviewing incoming app submissions. Submissions are reviewed according to the App Store Review Guidelines by these reviewers. When something seems suspicious about your app or it violates certain guidelines as per the Appstore Review team, which is not uncommon, your app may face Appstore rejection. Additionally, Appstore Review includes automated checks to detect things that would be difficult for a human to detect, such as private APIs.  

In the event that you’re rejected by Apple, you can use the Resolution Center in App Store Connect to resolve it. However, if your app has some major disputes with the Appstore guidelines, you can also make an appeal to the App Review Board. 

Following all the guidelines is difficult. It can be hard to understand long documents based on App Review because they change frequently. Fortunately, you don’t have to be an expert to do this. In spite of the fact that the specific guidelines evolve over time, understanding the guiding principles behind them can help you sail through App Review. 

 How to avoid Appstore rejection? 

Based on real-world experience and a close reading of Apple’s guidelines, here are Apple’s guiding principles: 

1. Provide value to the users:  

It is important for apps to be useful, unique, and provide long-term value. Your app will surely face Appstore rejection if it’s simply a shell around a static website. It may also be difficult to stand out if your app falls into an already saturated category – such as calculator apps. The Appstore Review team is very strict about app quality and usability to ensure the best experience for the users. 

2. High-quality UI & UX:  

An application that crashes does not work correctly, or looks incomplete will be rejected by Appstore Review. A fully-functional URL must be included in all metadata. Remove all placeholder content (like “Lorem Ipsum”, stock images, etc.). Also, make sure you keep up with the latest app design and user interface requirements. From time to time, Apple removes old apps that don’t work as per the guidelines of the App Store. 

3. Never defraud or cheat Apple:  

Make sure you don’t try to evade or cheat the Appstore Review team. Apple’s platform capabilities should be used in the way it was intended. If you do get creative, make sure it’s not illegal. Users should not be exploited, harmed, or unfairly profited from. 

4. Users come first – respect them:  

Besides not cheating or harming your users, Apple also expects you to respect their privacy and data. When requesting sensitive information, you should properly ask for permission. Identify content that is offensive or questionable and assume they will not want to see it. Tracking them isn’t necessary if you don’t have to. If you are building apps for children, you must be extra careful. If your app violates even a single guideline it will face Appstore rejection. 

5. Take full responsibility & accountability of your app:  

Whether your app is driven by third-party systems or backend systems, you are responsible for everything that happens in it. A good example of this requirement is if you show user-generated content; Apple expects that you provide some kind of content moderation. Comply with the Appstore Review Guidelines when it comes to software frameworks and dependencies.  

It is Apple’s goal to create a safe, healthy Appstore ecosystem. App Store users should feel safe when discovering and downloading any of the nearly two million apps available. Users will continue to come back if you keep up the good work. 

How to appeal to AppStore review? 

If your app didn’t pass review and you feel Appstore Review team misunderstood your app’s concept and functionality, or that you were treated unfairly by Apple during our review, you may choose to submit an appeal to the App Review Board. If you file an appeal, make sure to: 

• Go through the Rejection Message from Apple that carries information about your APP rejection. 
• Make sure to consult App Store Review Guidelines once again before making an appeal to the Appstore Review. 
• Provide specific reasons why you believe your app complies with the App Store Review Guidelines. 
• Submit only one appeal to the Appstore Review board per submission that didn’t pass review. 
• Respond to any requests for additional information before submitting an appeal. 

You can appeal to AppStore review after app rejection by either click the link in the email, or signing into you developer account. 

You could make an appeal to the Appstore Review Board if your app faced Appstore rejection following the instructions below. 

1. Go to My Apps and select your app to make an appeal in the Appstore Review. 

2. Click on View App Review Issues & Messages under your App name. 

3. Under In Progression, Select Resolve next to the Review Status as shown below 

4.  At the left bottom, select Reply to App Review and Fill the necessary details in the Reply Field. 

5. A file/document can also be added by selecting ATTACH FILE with your reply. 

6. Go through all the filled details once and hit REPLY 

Why my app was rejected by Appstore? 

There are several reasons why your app may face Appstore rejection. However, the major reasons that we come across are that the app violates certain Appstore guidelines which as mentioned below.  

1. Guideline 5.2.3 Legal: Intellectual Property – Audio/Video Downloading 

You may have included content or features in your app that violate the rights of one or more third parties. As a result, you are potentially allowing unauthorized access to a third-party audio or video streaming service, a catalogue, or a discovery service. You should not infringe on the rights of others with your app or its contents. Any claims made against Apple because of an app that infringes another party’s rights are your responsibility. 

Next Steps 

To resolve this issue, please upload evidence proving that you are authorized to use the third-party audio or video streaming, cataloguing, and discovery services in your app in the Appstore Review Information section in App Store Connect. Unless otherwise stated, you acknowledge that submitting falsified or fraudulent documentation may result in your Apple Developer Program account being terminated and your apps being removed from the App Store by following the 3.2(f) part of the Apple Developer Program License Agreement.  

For this, you will have to make an appeal to the Appstore review team. Apple will require documentation of your app’s broadcast license if you receive this kind of rejection. Attach your documents as a PDF or similar format; by clicking the “Attach File” link below the reply box.   

2. Guideline 4.2.6/ Guideline 5.2.1 Standard practice of Apple for template-based apps:  

Guideline 4.2.5 – Design – Commercialized Templates and App Generation Services 

In this case, your app appears to be created from an app creation service or a commercial template and was not submitted by the owner or provider of the content within the app directly. 

Guideline 5.2.1 – Legal – Intellectual Property 

Your app was created from a commercialized template but was not directly submitted by the owner of the business, brand, or service. 

Next Steps 

Apps produced for businesses or organizations must be submitted under their own Apple Developer Program account in order to resolve this issue. If you own the business or organization the app is designed for, you may provide documentation. A copy of your rights to incorporate third-party content into your app is not sufficient documentation.  

In the event that you receive this kind of rejection, you will need to state that you are the station owner/content owner and provide any documentation you may have concerning your ownership of the station. Here also, you will have to make an appeal to the Appstore review team. Attach your documents by clicking the “Attach File” link below the reply box. Since this developer account belongs to you, the app, or the station’s network, your app is submitted under the correct account. 

As we said earlier, there are several reasons for which your app may face Appstore rejection. Read more about the top reasons why your app could face Appstore rejection and how to avoid them. 

How to reply to the Appstore Review Team 

If you receive an email from Appstore review asking for some additional information about your apps intended audience like the following list. We have provided examples as suggestions for your reply to such questions, but please make sure the information is as per your app. 

• What’s the purpose of your app?  

Answer: To provide a mobile app for the readers of our blog, giving them access to our content, submit their content and develop a blogging community through the app.  

• For whom or what intended entity is the app being designed?  

Answer: The app is designed for our blog readers. 

• What is the target audience for your app?  

Answer: The intended audience is our website blog readers and other interested people. 

• Does the app supports or includes or is specifically made for financial or a government entity?  

Answer: No. (Write yes is your app involves any kind of governmental or financial entity.) 

•  Do you own or represent the publishing, media, or newspaper group?  

Answer: I represent the blog for which the app was designed. 

After an appeal to the Appstore review team is sent, Apple’s review team follows up quickly. Most of the time, they reply within a few days. 

 If you don’t understand – look up for other people’s experiences 

You may not understand Apple’s specific reasons why your app faced Appstore rejection, even though Apple provides you with a specific reason via mail.  

At times, Apple’s reasons can be vague or broad without being very specific. Whenever there’s uncertainty, seek help.   

You can read & go through other people’s problems at Apple Appstore forum. 

A lot of people have already documented their issues and solutions to similar problems. If you research the rejection reason, you’ll come across a host of problem/solution posts. 

Conclusion 

It can be difficult to work with Apple sometimes. Having published more than 1000 apps to the App Store, we should know. We make it easy for you to create apps – from your existing website using the Swing2App website to app converter. Both Android and iOS apps are developed for WordPress sites, eCommerce stores, and other websites too.   

You can get great apps on both Appstore and Playstore within a few weeks for a fraction of the cost.    

Even better, you don’t have to worry about Apple or the approval process. All apps we prepare are 100% ready for Apple’s App Store and Google Play, and we submit them for you (under your own developer account). In case of a problem, we work directly with Apple or Google to resolve it as well as provide you with 24/7 support.  

With Swing2App you won’t have to worry about Appstore rejection! 

In 2020 alone, $218 billion will be downloaded from mobile apps. With each passing year, the number is likely to increase.  

There are several revenue generation models in 2022, but in-app purchases stand out the most. Getting a sustainable revenue source from in-app monetization requires some experimentation.   

Mobile applications are dominating the market – users spend over 90% of their time using them. Choosing and implementing a revenue monetization model correctly can make your mobile app an excellent source of income. According to app sales statistics, 48.2% of all mobile app earnings come from in-app purchases. In second place is paid app revenue, accounting for 37.8% of the total. There is a good chance that these numbers will continue to grow. In this way, app publishers may achieve record incomes.  

In this post, we’ll explore in-app purchases as one of the most effective ways to monetize apps. 

What is In-app Purchase(IAP)? 

The in-app purchase (IAP) allows you to sell products, content, and additional features and functionalities using an Application Programming Interface (API) that is integrated into the application. In-app purchases can be made directly through Google Play and the App Store. Among all app monetization methods, in-app purchases are the most practical and popular.  

Most of these purchases are based on the freemium model. In this model, a free product is released with limited features (the free version offers unchanged options and no time limit), and additional content is charged for (new features, bonuses, and advanced features).   

A free version of the product is very useful for users who wish to test out the application and decide if they like it. Users upgrade to the premium version of the app if they like its features and idea. 

Types of In-app Purchases 

There are three main types of in-app purchases: 

1. Non-Consumable Purchases or Unlockable purchases:

These in-app purchases are one-time purchases that have no limit (no expiration). In-app purchases of such non-consumable items allow users to access the premium features of the app. These features are purchased for permanent use, and they allow access to functions or add-on content. Once you buy them once, you don’t need to buy them again (there is no re-purchase required).  

For example, features such as disabling ads in the application, add-ons (skins of equipment, avatars, etc.) to games can be unlocked and Additional filters in a photo app. 

Consumable Purchases or Expendables:

Consumable purchases refer to the features, digital goods, or real products that can be used up and repurchased multiple times.   

For instance, in free games, you can buy additional coins that help in the gameplay, allow you to buy new characters or items, and also unlock levels that are inaccessible to ordinary users. Another example is, users can purchase digital items from dating apps to increase the visibility of their profiles, get access to the premium features, content, and so on. 

3. Subscriptions:

These unlock certain functions for a specified time. Subscriptions are usually purchased monthly or yearly. However, app developers provide freemium before actually asking for a subscription to help the users understand the app better. 

• Non-renewable Subscriptions 

These in-app purchases allow the app users to access an app service for a limited period. This subscription is not subject to automated renewal and users must purchase another subscription before the access expires. 

• Auto-renewable Subscriptions 

These in-app purchases apply to all the latest accessible digital content, premium features, or services of an app. It means users pay a recurring fee until the cancellation of the service. The most common examples would be the media content or libraries. Other examples include educational or SaaS (Software as a Service) services such as cloud storage, graphic design, or productivity. 

In-app purchase Google Play vs Appstore: Commission for In-App Purchases (IAP) 

Difference between In-App Purchases (IAP) on Google Play and Appstore 

In-app purchase (IAP) on Google Play 

It has been speculated that Android will soon become the market’s leading mobile application due to its growing market share. The billing implementation in the Android applications is managed by the Google Play In-App Billing Service.  

Google Play manages the financial transactions in the app, so you need a Google Wallet merchant account. You provide digital content and publish it to Google Play. Remember that you cannot publish the same product for multiple Android applications. 

Another point to remember is that Google Play is not responsible for content delivery. It means you have to display or showcase the digital content you want to sell on multiple Android applications. For example, if you want to make digital content available on multiple apps with in-app purchases (IAP), you can’t publish the same product for another Android-based app. 

With in-app billing, Google Play allows you to manage in-app subscriptions and products on your Android phone. It comes with adaptive and one-at- a- time purchase flow along with a wide range of features. You might not be aware of it, but the billing system of Google Play is robust and allows users to sell digital content and products directly into the Android application effortlessly. 

Google Play billing system can be used to sell the following items: 

• Consumable or non-consumable products: A consumable item is a product that a user consumes to get content in an application. After the user has used the product, it can be re-purchased. A non-consumable product is bought only once for a permanent benefit. 
• Subscriptions provide access to content regularly. The Google Play Console provides flexibility in terms of creating subscription-based products. You can choose from a wide range of options like a free trial, set a subscription price, set add-on period and discount set compensation in the event of a payment failure, and the ability to cancel a subscription or pause it if needed. Once the customer has made an in-app purchase, there is no refund possible via the app store. Customers will need to contact you(the app developer) directly, so duplicate all billing information on your server to prevent any issues. 

In-app purchase (IAP) on App Store 

On the surface, iOS in-app purchases are not so different from IAP in Android. But in iOS, in-app purchases are embedded with a store kit framework. To deliver an in-app shopping experience on iOS, you are required to create an in-app shopping store and embed it in the app. This store is integrated with App Store using the Store Kit platform. This platform provides secure payment processing, as well as provides a transaction notification function.   

There are five types of items that can be purchased in the iOS app. 

• Consumables 

These items are easy to incorporate in apps; the user can buy them every time they need them. For example, game players can purchase extra coins or extra lives. 

• Non-Consumables 

They are purchased just once, and the user has access to them from all their devices at all the time. 

• Auto-renewable subscription 

This subscription is automatically renewed until the users cancel it themselves. You must provide users with clear instructions on how to unsubscribe to avoid complaints. 

• Free subscription 

 The content provided to the users is completely free, and customers can opt out of it if necessary. 

• Non-renewable subscription 

 The subscription has a limited period duration and must be renewed by the user. 

Does Apple or Google charge for these payment services? 

Both Google and Apple take a cut as a fee for each purchase made on the application marketplace. This cut is in percentage, and it differs according to the purchase being made. 

• One-Time Purchase 

Both Apple and Google charge an overall 30% fee for all one-time purchases. 

• Subscriptions 

Both Apple and Google charge a 30% fee for all subscriptions for the first year. After the first year, this fee is reduced to 15%. 

The current issues of in-app purchase 

Accidental purchases and Pop-ups 

A number of people have experienced unauthorized in-app purchases by children, and Apple refunds customers if purchases were made by children. In order to prevent erratic purchases and ensure greater safety, several strategies have been implemented.  

Once the user selects a purchase, a window appears where they can click “OK” or “Settings.” Settings allow users to disable the password request function or set it to never ask for a password for in-app purchases. Moreover, buyers can use the “15-minute window” feature to make purchases within 15 minutes without having to re-enter their password.  

For individuals who make multiple digital purchases on a regular basis or for busy individuals who don’t have a lot of time to choose and purchase content, this feature will be very useful.  

When it comes to Google, it provides detailed instructions on how to set up a mobile device to require a password every time. 

High commission fee of both the Stores 

For example, assuming that sales generate $10,000,000, and you spend about $6,000,000 on marketing expenses for servers and labour, the share between Apple and the developer of the revenue generated by the app is as follows. 

*Commission = 30% on sales over $1,000,000  

Amid increased regulatory scrutiny over how it runs its App Store, now it had reduced the App Store commissions for smaller businesses. Developers making up to $1 million per year will only have to pay a 15% commission on in-app sales, rather of the customary 30% fee, under the revised parameters of the “App Store Small Business Program.” 

Conclusion 

Increasing internet usage means more in-app purchases in the mobile eCommerce landscape. Over the next few years, in-app purchases are expected to generate billions of dollars in revenue. To achieve these long-term revenue generation goals, your mobile app must have the right platform and content.  

Quality and security of mobile apps are hard to beat in the App Store. However, Google Play does not lag behind in any way when it comes to mainframe security. With much lower development costs, Google Play has become more user-friendly.  

Furthermore, developers have more freedom in Google Play when it comes to making social and personal choices. Ultimately, it comes down to the target market and user demographics. In order to develop a suitable monetization strategy, you need to consider your preferred business model. 

You probably heard that Apple’s App Store is rather picky when it comes to accepting apps. Apple does indeed make it much more difficult to publish apps than Google. However, that doesn’t mean it’s impossible. You will need patience and, if possible, expert advice. 

You need a developer license for both the App Store and Play Store. Play Store licenses are relatively inexpensive ($25) and last forever, but Apple licenses are more expensive ($99), must be renewed every year, and have a more complicated upload process. You should start with the Play Store, test the app with some users in the production environment, then move to the App Store once everything is ready. 

In this post, we’ll assume you’ve already signed up for the Apple Developer Program, that your app follows Apple’s App Review and Human Interface Guidelines, and that you’re ready to ship. It incorporates information from the most recent version of XCode and offers context from Apple’s own documentation.  

Are you worried about your app being rejected? Then this article is for you. 

Read more to find out how to submit your app to the App Store. 

Prerequisites 

• A project that is ready for submission and passes Apple’s App Store Guidelines 
• Valid Apple developer program account (not the Apple Developer Enterprise Program) 
• A computer that runs Mac OS X 
• Xcode 13 installed. 
• Keychain Access 
• Minimum SDK 
• Online group event in-app purchases (new) 
• Account deletion within apps (new) 

How to submit your app to the App store 

1. Create an app store account  

Sign up for the Apple Developer Program 

After your Apple Developer Program Enrollment is completed, you will be able to access developer resources from the Apple Developer Portal. Here you will need to create a few items: 

 Distribution certificate: This certificate that identifies your team and allows you to submit apps to the App Store.  

App ID: This is the identifier of your app. The Bundle ID must match the bundle identifier in your app binaries. When you create the App ID manually, you will see a list of features your app can add (like Push Notifications, Sign in with Apple, etc.). If you wish, you can configure those features later. 

Provisioning profile: Only apps signed by the Apple can be installed on an iOS device. This becomes an issue for developers, because you will likely want to test the app on a real device before submitting the app for review. This problem can be solved by provisioning profiles. Provisioning profiles are embedded in your app binaries and let the app run before Apple signs it. Every app needs its own provisioning profile. 

2. Create an App Store Connect for your app 

Having created the items in the Apple Developer Portal as described above, we can move on to App Store Connect (Formerly iTunes Connect), the platform where applications are actually uploaded.  

GET AN APP STORE CONNECT ACCOUNT BY: 

• Setting up your own App Store Connect organization and being the team agent. Use the Apple ID you registered with when you enrolled in the Apple Developer Program.  
• Alternatively, becoming a member of an existing organization as an admin, technical, or app manager. 

For paid apps :

If you are submitting a paid app, you will need to sign a contract that covers the terms of payment. If your app is free, you can skip ahead. 

Add a new app :

Select My Apps from the App Store Connect dashboard.  

On the upper-left corner, click the + sign, then select New App.  

The following details are required to create an App Store Connect record: platform, app name, default language, bundle ID, and SKU. You can’t change these details later, so be careful of what you enter.  

Use keywords in your app name for App Store optimization.  

Your Xcode project’s Info. List file must match the bundle ID in the target’s General > Identity section.  

It is up to you to set the SKU, and it is not visible to users. It can be an identifier for your company or something else meaningful to you. It must begin with a letter or number, and be a combination of letters, numbers, hyphens, periods, and underscores.  

If applicable, you can also set user access at this step. 

3. Configure the app’s metadata and other details in its App Store Connect record 

In the “App Store” Tab in App Store Connect, on the “App Information” section you can add other languages, categories, and your app’s Privacy Policy URL. 

Step1 

Select App Information from the left panel. Now add the required, localizable, and editable properties for your app including subtitle and category. 

Select content rights for your app to submit your app to the app store. 

Select Age Rating for your app 

Step 2 

In the “Pricing and Availability” section, select your app as free or set its prices.  

You can add further configurations in your app under the “Features” tab, like Game Center and in-app purchases. 

Step 3  

The next step is “App Privacy.” As Apple has an extremely strict privacy policy this step is quite important. Enter the Privacy Policy URL for your app. You can use any online privacy policy generator to help you to generate a URL. 

Step 4 

Add the information of your app for your “product page” on the App Store. 

Upload your app’s screenshots only in either JPEG or PNG format and without any status bars. You can upload multiple screenshots for one device and use them for all the other sizes (like iPad pro or mini). 

Click on “Save” after your screenshots have finished uploading. 

Scroll down a little and enter other details of your app like: app’s description, keywords, support URL, and marketing URL. 

In the “General App Information,” upload your app’s icon, and enter its version number, copyright, and contact information. 

• There are curtail guidelines that you must follow: 
• App icon size should be 1024px x 1024px. 
• The version number should exactly match the one in Xcode of your app. 

Step 5 

Click on Edit next to “Rating” and select the options for your app. Fill this honestly — your app can be rejected during the review if this doesn’t match its rating. 

In the “App Review Information” page, enter your contact information, and any key notes you have for the reviewer and set the version release date. 

The contact information here is not for users, rather for the reviewer if they need to reach you directly. 

For first releases, you should typically set the version release date as automatic. 

Finally, click “Save.” Now you are almost ready to “Submit for Review.” 

4. Submit your app for review 

Go to the “Build” option in your app’s App Store Connect data. 

Click on the option “Select a build before you submit your app.” 

Select the build that you uploaded through the Xcode. Click “Done” in the bottom right-hand corner, then Save in the top-right hand corner, then Submit for Review. 

Finally, submit the Export Compliance, Advertising Identifier questions and Content Rights and click Submit. 

Your app’s status should be “Waiting for Review.” 

5. Check on the status of your app 

In App Store Connect, select the option “Activity in the top horizontal menu, then the option “App Store Versions.” 

You can view the various steps and a specific colour before it indicating: 

• Red means rejection 
• Yellow means under review 
• Green means ready for publishing 

How long does it take to get app store approval? 

Typically, it takes one to three days to receive approval, further it can take up to 24 hours or so for your app to appear in the App Store once approved.  

You’ll be notified of each step via e-mail.  

Alternatively, if you have an urgent bug fix or need to release your release after a specific event, you can request an expedited review also. 

What to do if Appstore rejects your app? 

Before your app can be reviewed again, you’ll need to make the necessary changes. If you have any questions, you can contact Apple through the Resolution Center in App Store Connect. Alternatively, if you believe that your application was wrongly rejected, you can escalate the issue and submit an appeal. 

Performance is one of the most common reasons for rejection in the Apple App Store. Ensure that your app is complete and that you have thoroughly tested it and fixed all bugs. When beta testing, using a bug reporting tool will reduce your app’s chances of being rejected due to performance issues. 

Also read about: Reasons Why Your App Can Get Rejected By Google Play Store 

Or use Swing2App instead 

You know that submitting your app to the app store is a tedious task, but what if you could skip it completely and still have your app published on the App Store?  

Well, this can be done easily with Swing2App!  

Though we have covered in detailed steps for how to submit your app to the App store, it would be much easier if you do it using Swing2App. 

Create no-code app with Swing2App and leave the job of publishing your app on the Appstore to us. 

It is an effortless process: 

1. Create no-code app using Swing2App 

2. Buy any plan of your choice (starting from$33) and a $20 AppStore upload ticket. This means you can create as well as upload your iOS app in just $53! 

3. Swing2App will upload the app on your behalf, and you can sit back and relax. 

Moreover, you don’t need to worry about app rejection too, as we will handle that too. 

In addition to that, you also get lifetime support from Swing2App. 

So, why spend many hours worrying about app rejection when you can just leave everything to Swing2App? 

It can be a hassle to submit your app on Google Play Store, especially if your app gets rejected without you knowing why or how to fix the problem.  

Unlike Apple’s approval process, Android’s approval process is less stringent and more time-consuming, as it utilizes both experts and automated tools. Although android is less strict than iOS, many app developers still encounter app rejections.  

According to Apple, over 150,000 applications were rejected last year for breaking the company’s privacy policies.  

Apple claims to have rejected over 1 million app submissions due to unlawful, hazardous, harmful, or objectionable material, though it does not provide a time limit. 

Google also rejected nearly 55% More Android Apps in 2018 than 2017 as it formed more strict policies to maintain the quality of play store. 

Checks are made to make sure the app does not violate any of Google’s policies by using review algorithms. Then, an internal team of reviewers examines the app. A review typically takes several hours.  

Did Google reject your app on the Play Store lately? It’s actually not a big deal and it can be rectified fairly easily. Apps are getting declined quite frequently by Google these days. Typically, apps are rejected if either they do not comply with the publishing guidelines, or they are underperforming. Currently, Google has tightened its approval process for apps in order to offer users bug-free apps. Our smartphones have been spared from damage and data theft by removing such apps from the play store.  

To understand how this problem can be resolved, let’s first examine why it occurs. There are a number of app rejection reasons that one should consider before getting it published on the Play Store. You may feel scared about your apps being declined after so much effort, but you can fix it.    

We will go through the top reasons why your app might get rejected and how to solve them. 

Top reasons Your App Could Be Rejected by Google 

1. Issues with the quality of the design  

 Google provides design guidelines to assist app developers in adhering to all of the basic principles of effective app UI design. You won’t have to worry about your app being rejected by the Play Store if you make sure it follows these standards.  

If you follow the guidelines when it comes to colour, fonts, and images, your app will be readily released on the Play Store, or it will be rejected.  

Solution  

If your app is rejected due to design flaws, we propose spending some money to have it redesigned according to the shared requirements. In this situation, it is the finest viable solution. 

However, when you create an app with Swing2App, you will not have to worry about the quality, design, or any other aspect of the app. No-code apps can now be created in much less time with Swing2App, and that too for both iOS and Android.  

After app creation, you can leave the app store or play store publishing to us so you can relax. We will make sure that your app is published promptly, and even if it is rejected, we will help you to fix the problem. 

Read more about Swing2App no-code mobile app builder. 

2. Intellectual Property Rights violation 

Infringing upon the intellectual property rights of another mobile application, particularly in a patent or trademark form, is a serious offense. In case you are partnering with another entity and using their trademarks with their consent, be sure to produce their logo as the appropriate documentation will prevent your app from being rejected.  

Copyright issues are very strictly monitored by Google. Make sure you don’t violate them. Your app shouldn’t be an imitation of a popular app. Originality should guide your design and coding. It is common for us to use a trademarked title for our app, either intentionally or by mistake, but this is not allowed by Google.  

Solution  

If your app is rejected because of copyright/trademark issues, simply review the title, description, and images of your app and remove any names that are protected by copyright. However, if you have received permission from the owner, Google will approve the listing with proper proof. 

3. Inappropriate app content 

Your app will be rejected if it contains graphic violence, racist or sexual commentary or any other inflammatory content.  

Any mature content in the description should be clearly identified at the time of rating. Trying to hide that fact or considering it less important will eventually result in your app being rejected by Google.  

Solution  

If your app is rejected due to inappropriate content, accept the rejection with care. Do not try the same thing with any other apps linked to your account. Your Google Play Store account will be permanently terminated if you violate this guideline repeatedly. For the app which has been previously rejected, publish it with a new account and be careful about spamming this time. Ensure the address on this account is different from the one on the previous account, and don’t link them together in any way. 

 4. Improper App Rating 

When publishing your app to the Google Play Store, make sure to include the app’s rating. Google’s Play Store has an app content rating function that tells you what age category the app is appropriate for. 

However, you can’t just pick a rating on your own. You must complete a questionnaire, after which the app will be rated. 

You should provide all relevant information about your app and ensure that it has been properly graded for the intended audience. People frequently try to deceive the moderator by providing false information, and as a result, their app is underrated. 

Solution 

Google offers a simple solution by providing you a second chance to complete the questionnaire. This is a once-in-a-lifetime opportunity for you to supply all of the necessary information about your app and have it properly rated on Google’s Play Store. If you keep making this error, your app will be permanently rejected from the store, rather than being unrated. 

5. Suspicious Products 

The Play Store will reject your mobile app outright if it poses any threat to the user’s data security or privacy. Google will detect and reject your app if it contains malware, a Trojan horse, or any other flaw or virus that is mentioned in the description or within the app. 

Solution 

Make sure that all of the URLs and ad networks you utilise in your app are safe and free of viruses. It’s against Google’s standards if these adverts or links lead to something questionable or harmful. If your app has previously been rejected, attempt to remove any viruses and provide a privacy policy if the user is asking for personal information. After that, create a new account and publish an app. 

6. Unfinished Versions and Bugs 

During the review process, your app is put to the test. If it has any flaws or problems while performing, reviewers will chuck it aside. It’s a reasonable reason for Google to reject an app since it wants to maintain the high quality of applications accessible to customers on the platform. 

When customers download an app after hours of searching on the Play Store, they want it to perform smoothly. Users may become frustrated if an app fails every now and then. Therefore, Google does not accept such applications in its store, it becomes one of the primary causes of app rejected by Google. 

Solution 

Test your app till you’re completely happy with its capabilities. Ascertain that the app has been thoroughly tested in accordance with the Play Store’s criteria. Before you publish your app to the public, make sure it’s fully working. If your app has already been rejected, fix any technical issues and resubmit it. 

Wrapping It Up 

I hope that this article has provided you with a comprehensive understanding of the various reasons why your Android mobile app may be rejected by the Google Play Store.  

There are a variety of additional causes for app rejections, however, the one mentioned above is the most fundamental and is frequently overlooked by developers. Because Google employs both a manual and an automated app review system, keeping the pace of the developer standards might save you time and money.  

Build your app using a sophisticated app builder that delivers feature-rich, fully functional apps to make app publication easier and more comfortable for you. 

Swing2App is the best no-code app builder where you can create a well-designed app from scratch and convert your website into an app. Moreover, we also provide app upload support for both Appstore and Play store. 

Read more about the benefits of creating an app with Swing2App. 

First of all, I will briefly explain the background of why this law was created. Currently, in the case of the Google Play Store and Apple App Store, for non-physical and digital products, it is mandatory to use the in-app payment provided by Apple and Google. 

What are non-Physical digital products? 

Apps on both Apple and Google have certain items which they consider as non-physical digital products. Payments for these items go through the Play Store and AppStore, which charge a 15-30% commission from the developer. 

These items are: 

* To put it simply, you can think of it as being levied on all goods that are not non-real goods and services (they exist only digitally). 

For this Google uses Google play services in the Play store and Apple uses Apple pay in the Appstore. 

Issues with Google play services and Apple Pay 

Of course, unifying payment methods has advantages in terms of providing convenience to users and management, but the most problematic is the fee. 

Currently, fees are charged at 15-30% depending on the sales volume. 

Considering that the PG (Payment Gateway) fee of a typical online store is 3~5%, it is very high, and it is dissatisfying from the point of view of the app developer because 30% is charged for annual sales exceeding 1 million dollars (about 1.2 billion KRW).  

Representatively, “Epic Games”, famous for “Fortnite”, complains strongly about these fees, and has come out of the Play Store and App Store by itself and built its own payment system. 

source 

In a situation where it is difficult for most game companies to achieve an operating profit margin of 30%, it is reasonable to think that it is very unfair to bear a sales fee higher than the operating profit margin. 

For this reason, the Korean government started discussions about the world’s first so-called “forced in-app payment law”. 

Many tech giants welcomed the move by the Korean government. Meghan DiMuzio, the leader of the Coalition for App Justice, a trade organization sponsored by Spotify and Epic Games, the producer of the mega-hit game Fortnite, said the rule “is a huge milestone in the worldwide effort to bring fairness to the digital economy.” 

As this bill was passed. Many developers expected that they would now use a payment method with a low fee, free from the abuse of Apple and Google. 

However, as soon as this law is passed, Google promised to respect and abide by the decision of the law and announced a new in-app payment policy that would only be applied in Korea so that new guidelines in accordance with the law could be applied in Korea. 

As scheduled, Google has released a new in-app policy, and the contents are as follows. 

“According to the recently amended law, any developer can now offer an in-app payment system provided by the developer along with the Google Play payment system for mobile and tablet users in South Korea. Google Play services fees are reduced by 4% when users pay through a developer-provided payment system.” 

In conclusion, Google ignored the purpose of the law and took advantage of the law’s laxity to find a way to effectively invalidate the law. The reason can be seen in the following. 

First of all, you can say that it is possible for the developer, to use their own payment method. 

However, If you look closely at the content, you can see that the developer cannot benefit from these fees. 

App Developers’ Payments Dilemma: Easier with or Without Apple and Google? 

Both Google and Apple decreased their in-app payment commissions for developers with less than $1 million in yearly sales from 30% to 15% during the last year, affecting many apps in their respective stores.  

The smaller commissions, on the other hand, do not benefit the major app developers, such as Epic and Spotify, who have carried their grievances throughout the world.  

A new term called Google Play services fee was created and all non-physical products paid for in the Play Store would receive a so-called relay fee. 

Therefore, if you use the in-app payment  as it is, you have to pay a fee of 15-30%, 

If you use a separate payment system, you will have to pay 11-26%, a 4% cut. 

The 4% cut can seem to be attractive to developers. However, we must not forget that there is a fee to be paid to the PG (Payment Gateway) company. 

Currently, the average PG company fee is 3~5%, and there are cases where it is higher depending on the payment method. 

As a matter of fact, two cases can arise. 

It is clear from the comparison that the overall commission structure prior to the ban and now is not much. However, if the developer opts for creating their own refund and payments system or chooses some other payment gateway, the cost will be higher than before. 

Therefore, no app developer would want to choose the second option. 

The entire purpose of the ban remains defeated, small developers are still have not benefitted the way the legislating body thought it would. 

In addition, even if you use your own payment system, it will be less convenient for the customer who is used to the convenient in-app payment method. 

So, we can say that this law to allow multiple in-app payment systems could lower digital-content prices, but will likely add hurdles for users and app developers. 

There should not be a difference in the sales revenue between in-app and other payment methods. 

It is because of this problem that many online services such as Netflix and YouTube Premium currently receive different amounts due to in-app payment fees when paying through the app. 

Even if many developers succeed in service through their efforts and generate sales, the current situation is that it is not taking as much profit as Apple and Google. 

For example, assuming that sales generate $10,000,000, and you spend about $6,000,000 on marketing expenses for servers and labor, the share between Apple and the developer of the revenue generated by the app is as follows. 

Amid increased regulatory scrutiny over how it runs its App Store, now it had reduced the App Store commissions for smaller businesses. Developers making up to $1 million per year will only have to pay a 15% commission on in-app sales, rather of the customary 30% fee, under the revised parameters of the “App Store Small Business Program.” 

 App developers provide money to Apple by competing fiercely through development competitiveness and marketing.  

Apple and Google always provide in-app payments for the convenience of developers and users, and it can be said that it is an inevitable policy to create an ecosystem that provides better services. 

However, the reality is that in order to survive excessive fees, only high-margin games and games with a lot of gambling are provided to users, and users are paying a lot of money there. And when that is not enough to sustain the app, it results in many games and services disappearing day by day, and when that happens, all the money spent by users will disappear. 

Currently, in Korea, the legal maximum interest rate is 20%, but Apple and Google charge a fee of up to 30%. 

In many countries, there is a ban on asking for more than a set maximum amount of interest because it harms a healthy society. 

Although the fee is different, the in-app fees charged by Apple and Google may not be different from the interest for many startups and small businesses in an environment where they finance through loans. Therefore, these high fee policies of Apple and Google are having a bad influence on the ecosystem of the game and digital content market. 

Despite this, when looking at all the countries in Europe, North America and Asia, the mobile game and digital content market continues to grow and grow. 

To Conclude 

Swing2App provides an app production builder service, hoping that the app development market will continue to grow by allowing anyone to create an app without needing to code and not having to pay service fees while also being held up to date about policy changes to give more power to the everyday people who want to make an app.  

We do express our respect and appreciation for the way Google and Apple have built the ecosystem we are today. However, Google and Apple no longer charge reasonable fees for a healthy ecosystem.  

It is natural they should continue to receive a reward for the app market they have built and maintained. Yet they really need to be forced by law to lower their fees as this will be the only way app developers can continue to make profitable apps that result in innovations that benefit the users. 

We want to improve this market to be accessible to anyone. Therefore, we look forward to legislation or guidelines to correct this in countries all over Asia, North America, and Europe in the future. 

Nowadays you will find everyone is using one or another kind of app in their smartphones. We have an app for everything be it entertainment, communication, food, music, sports, calendar and much more.

So, app developers are increasing day by day, the competition is increasing, so you need to make a top-quality app, otherwise you might lose your customers.

However creating even a basic app can cost you a lot if you hire a software development company or even a freelancer.

An app builder like Swing2app App Maker makes your life easier and reduces app development cost by providing you with a variety of free features, design templates, and other free app options. In addition to that it is a codeless app developer. You just need to add your required features to build an app. You can also analyse the statistics of your app using the analytics tool, all these features will definitely save your cost of developing an app.

So, if you want to create a cost as well as quality efficient app , just go to Swing2app. Swing2app is surely a free app developer, that means all features to create your app are free, but to publish your app you need to switch to paid version.

Swing2app provides lots of paid plans, for different developers requirement, by which they can create their dream app without incurring huge costs.

Let’s explore the various plans.

1.FREE VERSION

Swing2App is free for both app production and app operation. Therefore, users can use all the features for free without any restrictions.

The free version of the app created with Swing2App can only be downloaded and installed only on Android phones.

2.FREE COMMERCIAL VERSION

Best for: Those who want create and upload a basic app on Play store for free.

The free commercial version of Swing2App is the service that allows you to release a free app on the Play Store without having to pay for vouchers. It can be released on the Play Store but not in App Store.

So, if you want to release the app to the Play Store but are burdened by cost issues, you can apply for a free version app and use it freely. Apps created with the free commercial version can be used without restrictions, and Swing2App’s own ads will be displayed.

MAJOR DIFFERENCES BETWEEN PAID & FREE VERSION

Swing2app provides paid packages under 4 categories on their online store:

• Voucher & Plans
• Tickets
• Swing2app plugins
• Swing2app packages

Let’s explore these paid packages.

1.Voucher & Plans

Users need to buy Vouchers when they want to upload the app on the app store/google play store, that they created using swing2app. Vouchers prices vary according to the duration.

Basic($33/month), Expandable($55/month) & Premium($100/month) packages may be chosen for 1 month, 6 months or 12 month as per the users need.

When you pay for any of the package, you get certain additional features, depending upon the package you choose along with the app commercialization.

It also includes a Budget Package which is specially made for long term users, it has all the features of Basic plan and you don’t need to purchase store upload ticket separately. It is for $330/24 months, which saves 50% of the users money if he opts for Basic plan for the same duration.

If you want to purchase additional storage for your app, you can buy Add Storage voucher from 2GB to 100GB per month, depending upon your need.

All the vouchers are applicable for only 1 application.

2.Swing2app Ticket

Swing2app Tickets are one time product, that means you have to purchase them only once for a single app. These are mainly for those users who want to upload their app to the app store & play store, without creating a developers account. Users can also purchase additional storage ticket if they need more storage than the voucher provides.

To upload your app on store purchasing other vouchers, either you need to create Appstore Developer Account ($99/year) for app store and Google Developer Account($25 one time) for google Playstore.

If you buy Swing2app App Store upload Ticket, you don’t need to create the Apple Developer Account. However, the same is not the case for Google Playstore upload ticket, where you still need to create a developer account worth $25(one time).Swing2app provides only Appstore developer account and not the Google Playstore developer account.

But if you don’t want to spend &99 annually on appstore developer account, due to any reason like you are creating only one app and don’t want to spend much. Swing2app provides store upload tickets for such users, it is quite cost efficient, for uploading 1 app:

1. On Playstore: buy Playstore upload ticket $5 only

2. On Appstore: buy Appsore upload ticket $20 only

Mobile web registration ticket ($20/month) for those who want to register their app as a website & they do not have a website. But you need to purchase either Expandable or Premium Package first as well as a domain separately and Swing2app will register your app as a website.

Swing2app also provides a package for those who want to send SMS texts to their users namely 1000 SMS Messages Package. This ticket can be used to send phone number verification and text messages to app members. We offer 1,000 SMS for $20. If you need to purchase more SMS, you can increase the number of SMS you want at checkout. These SMS can be used to Sign Up: Set up your phone number ID and send text messages to app members.

3.Swing2app Plugins

Swing2App plug-in products are optional products that include custom development by the development team, not regular paid products. They have certain additional features like monetizing your app using google AdMob which are not provided in other vouchers.

These are the lifetime deals, you need to buy these only once and just enjoy the benefits.

Plug-In with Google AdMob ($220): This product allows you to set AdMob ads on an app produced by Swing2app.This product is best for those who want to monetize their apps by allowing google ads on their app & getting direct 100% revenue.

WebView Lifetime Paid App: It is for those who already have a website & want to convert it to an app. Unlimited web view paid apps are available only for apps created in the Swing2app using WebView prototype.

You can use the app for unlimited without paying monthly fees.You can also apply the iPhone and Android integrated application, and if you use only the platform you want. You can also release your app on the Play Store and App Store.This plug-in is beneficial if you are planning a long term app use.

The prices vary according to the availability of iphone, android or both in-app integration:

WebView Lifetime Paid App(Android+iPhone)  $300

WebView Lifetime Paid App(iPhone)  $230

WebView Lifetime Paid App(Android)  $99

Push-only  Lifetime (Android + iPhone)($550): This plug-in is only for those who want to create a push only web app. 

Push app is a web app prototype, provided by Swing2app, in this your website is converted to an app looking exactly same as your website, and can send push messages to users who have installed the app.It is an integrated application for Android + iPhone, and you can use the app without paying monthly fees.

Push can be sent an unlimited number of times without any restrictions on the number of members or sending. You can also release your app on the Play Store and App Store after purchasing the store upload ticket. This plug-in is beneficial if you are planning a long term app use.

3.Swing2app Packages

Swing2app Packages are specially designed for the users who are planning to use their app for long term & also want the additional feature like additional storage, Admob plug-ins, etc.

These packages provide huge discount to the user as compared to buying all them separately for shorter duration.

Admob power Package($580/2 years): Admob Power Package is a product that consists of a Swing2App Basic Package for 2 years + Admob ad plugin setting product as a package, along with store upload tickets of both appstore & Playstore and is a product that can be used in a package at a lower cost than purchasing separately.

It is recommended if you are planning to use the app for a long time along with the Admob advertisements.

Large Package($500/1 year): Large Package is a product that consists of a Swing2App Basic Package for 1 year + 30GB additional storage, along with store upload tickets of both appstore & Playstore and is a product that can be used in a package at a lower cost than purchasing separately.

Large package products are recommended when you need to use a lot of app storage. 

Let’s look in detail.

1.BASIC PLAN

$33/MONTH

You get:

• Unlimited traffic – It allows unlimited new monthly user. New user means a new device on which your app is installed & every device has different id, to keep a check on traffic.
• App commercialization (Store available)-You can upload your app on the appstore and playstore.
• Send Unlimited Push-you can send unlimited push notifications to your mobile app users.
• 2GB storage capacity
• Unlimited posts-You can create unlimited posts, in which you can write, insert images, videos and links as well
• 100 Bulletin Boards (5 Chat rooms) -These 5 chat rooms help you in connecting 20 people.
• You can install shopping mall module- It’s a shop feature if someone wants to make e-commerce app, so adding items, payment, delivery details, schedules, etc are done in that
• In your app you can link 1 PAYMENT GATEWAY Company

2.EXPANDABLE

$55/MONTH

In addition to the Basic Plan you get:

• 10GB storage capacity
• 300 Bulletin Boards (10 Chat rooms) connecting 100 people
• Link with multiple PAYMENT GATEWAY
• Paid customization applicable

3.PREMIUM

$100/MONTH

In addition to the Basic Plan you get:

• 50GB storage capacity
• Unlimited Bulletin Boards
• Free Store Registration Agency
• Infinite Store upload tickets

SWING2APP PACKAGE PRODUCT PRICING

1.SWING2APP BUDGET PACKAGE

$330/2 YEARS

Best for: small business owners who want to create an app but don’t have much capital to invest.

• There is a 58% off on the price of the monthly basic product. Basic plan is $33 per month, which is $792/2years, but in this budget pack you get all the basic plan features at a much-reduced price.
• App commercialization (store available) – You can publish your app & commercialize it.
• App Store Upload ticket + Play Store Upload ticket – You don’t need to buy store upload tickets separately.
• Send Unlimited Push
• You can install shopping mall module -It’s a shop feature if someone wants to make e-commerce app, so adding items, payment, delivery details, schedules, etc are done in that
• 50 bulletin boards can be opened-Bulletin boards provide various features like: chat, map board, surveys, calendar, 1:1 chat and much more.
• You can open 4 group chat rooms & get 10 people connected.
• 500 MB Data storage

2.ADMOB POWER PACKAGE

$580/2YEARS

Best for: the developers who run a monetized app, like game apps monetize their app by allowing in-app advertising.

• Offer 245$ discount over individual purchases $825 →$580
• 2-year subscription of Swing2App basic paid app
• App Store Upload ticket + Play Store Upload ticket
• Send Unlimited Push
• Can install shopping mall module
• AdMob application plug-in (Android + iPhone settings)- You can add google ads to monetize your apps.
• App commercialization + Store available

3. LARGE PACKAGE

$550/YEAR

Best for: when you need to use a lot of app capacity

• Offer 557$ discount over individual purchases $1,107 → $550
• 1-year subscription of Swing2App basic paid app
• App Store Upload ticket + Play Store Upload ticket
• Send Unlimited Push
• Can install shopping mall module
• 30 GB additional storage
• App commercialization+Store available

SWING2APP PLUG-IN PRODUCT PRICING (LIFETIME PLANS)

The main advantage of lifetime plan is that you don’t need to buy monthly vouchers.

1. UNLIMITED WEB VIEW PLUG-IN

$300

Best for: developers/businesses who want to create web view app only from their pre-existing website & intend to use it for a long time.

• No need to buy a monthly ticket
• Unlimited Usage Period
• Unlimited paid products
• App commercialization (store available)

2.ADMOB APPLIED PLUGIN

$220

Best for: the developers who run a monetized app. Swing2app Provides Custom product that can put Google Admob ads in your app & intend to use it for a long time.

• Admob application can only be applied to paid version apps that paid for app licenses
• Android Phone + iPhone Integrated settings

3.PUSHONLY LIFETIME PAID APP ( Android + iPhone )

$550

Best for: the developers who want to make Push only web app & also want to send unlimited push notifications to their users.

The Push Only app is a web app style created by attaching a website to the app, and push sending is unlimited. This is only applicable for Push Only prototype of Swing2app.

4. CUSTOMIZE APP DEVELOPMENT

Best for: Developers who are interested in further details & want to create their app with the help of App Creation Agency and App Development & intend to use it for a long time.

• 1:1 custom app created
• Post-development of responsible engineer
• Detailed quotation after consultation

If you need an app development and app customization, you can send your app plan to help@swing2app.com

Different price packages for different time duration:

Different price packages for different Lifetime Plans $ Tickets:

HOW TO PURCHASE THESE PACKAGES?

You can purchase any plan as per your choice, after creating your app, on Manager page, Go to the Online Store & then choose, Vouchers & Tickets or Swing2app Plugins or Swing2app Packages, according to the plan you want to purchase.

You will be taken to that page where you can select the package and duration and simply buy it.

To know more about how to buy & use Swing2app paid packages refer these links:

Wondering which one should you choose?

Swing2app ensures to meet the demand of each type of developer with its variety of prices.

Let’s see what you should choose, depending upon your case.

Pricing Examples:

Swing2app paid products fall under two categories either the payment is paid on basis of duration(1 month, 6 months, 1 year, 2 years) or the payment is just for once as in lifetime products.

Following are some pricing examples, while reading keep in mind that some prices are term based and some are to be paid only once.

For how many days of a 1 month pass is valid?

You may wonder if the total number of days spent on a paid app ticket per month is 30 days, 31 days, or if the payment date varies from month to month.

The total number of days varies from month to month (there are 28 days, 30 days, 31 days) so the number of days per month set by the swing is 30 days. Therefore, 180 days of use for 6 months, and 360 days for 12 months.

You may also think, if it is 365 days or not just for a year payment, but it applies to the number of days calculated as 30 days per month.

*Each plan is applicable on only 1 app, while purchasing choose carefully the app for which you want to purchase for.

Creating app is made so affordable for all types of developers.

There is no unreasonable price nor separate production cost to pay for the variety of features you get to  use.

Create your own app and get started right away at a small cost.

There is no limit to the popularity that Google Play Store and Apple App Store have gained since the time of their inception. Being the sole competitors of each other, they occupied the majority of the OS market worldwide. 

So, if as an entrepreneur you decided to develop an app for one or both of these platforms, there has to be the question of “how long does it take to get an app on the Play Store and App Store” nagging at you.  

To which we have prepared the answers for you. So, sit back and get to know everything about the overall App Store Connect and Google Play Store approval time. 

Google Play Store Review Process 

Let’s take it from the top. 

In order to get your app approved in less than no time then you have to make sure that every aspect of your app is according to the will of Google, i.e., Google Quality Guidelines (known as Material Design Guidelines). 

So, make sure that you go through these guidelines and that your business mobile app adheres to them. Here are the sections that you will encounter in this document- 

1.Design and User Interaction 

This section is devoted to the UX and UI design principles for Android mobile apps. It is to ensure that your app is easy and engaging for users to use and meets the standard of the platform. 

Make sure that your app adheres to Visual and navigation patterns like system icons and typography, animation, style, usability, layout, and so on. 

2.Functionality 

Your app will be judged on the basis of its functionalities and how it functions. The things that matter the most here are that your Android app must work remarkably on both landscape and portrait view, audio of the app (if any) must not play off-screen and that it must restore and preserve the right user state.  

For instance, if it is a gaming app, then it must show the same screen it was showing before the game was exited. 

3.Compatibility and Performance 

This is to make sure that the performance of your app is bugs proof so that it doesn’t crash while heavy usage. So, make sure that it can run on the latest Android versions.  

4.Security 

To get full points for being a safe and trusting app for users, you need to ace this section. We suggest that you thoroughly go through User data guidelines to prepare your app for the review. 

Now, this is followed by another process of publishing an app on Google Play. You can check out our detailed process on :

Now the answer to ‘how long does it take to publish an app on Google Play’ is quite simple.

The whole process can be performed within a few hours given you have all the crucial information with you beforehand. Also, it helps if you already know the whole process to avoid any hiccups that might cause a delay in publishing. 

Since this process can be done within hours, the approval of an app is a whole other story. 

Unlike before, when the review and approval process only took merely a few hours for an app to get live on the Play Store, it’s not the case any longer. 

In April of last year (2019), Google announced that the review process is going to take longer to ensure the safety of the apps. 

Result?  

Now, Google has suggested that developers must make a window of three-days buffer time in their schedule for the review process. Nevertheless, if you want to shorten this time period, make sure your app is right-on.  

Apple App Store Approval Process 

It is a plain truth that when it comes to Apple, it is not easy to get one’s app approved within a few hours. In comparison to Google, it is more strict and rigid in its guidelines. 

So, to start with, make sure to go through the App Review guidelines since every app published via App Store Connect is reviewed. Just like Google, Apple also covers certain areas that it covers while reviewing the apps. 

It includes content, design, the functionality of your app, security, and performance. While the process for submitting your iOS app will only take a few hours, it is the review time that is dreaded the most. 

You need to avoid these hiccups while uploading your app – bugs and errors, performance issues, broken links, no placeholder content, incomplete information, inaccurate descriptions, misleading users, bad UI design, advertisements, and web clippings, and content aggregators. These are some of the most popular reasons why an app might get rejected.  

We know you are waiting for the answer to “how long do Apple take to review an app?” 

Well, an estimated average is that 50% of the apps are generally reviewed within 24 hours and almost 90% of apps can also take up to 48 hours in review, depending on the functionalities of the app alone. 

To check the status of your app, you may visit My Apple app on iTunes. There is a piece of good news too. You can also request for App Store expedited review if you have a time crunch. Just make sure you have valid reasons for doing so. 

Nevertheless, even if your app gets rejected you can contact Apple’s resolution Centre and ask for detailed feedback. 

Conclusion 

If you just make sure that your app meets all the guidelines for both Google and Apple, your app will become live within a week of your initial app submission. This is the easiest and safest way to get your app reviewed and approved in an expedited manner.