Nowadays you will find everyone is using one or another kind of app in their smartphones. We have an app for everything be it entertainment, communication, food, music, sports, calendar and much more.

So, app developers are increasing day by day, the competition is increasing, so you need to make a top-quality app, otherwise you might lose your customers.

However creating even a basic app can cost you a lot if you hire a software development company or even a freelancer.

An app builder like Swing2app App Maker makes your life easier and reduces app development cost by providing you with a variety of free features, design templates, and other free app options. In addition to that it is a codeless app developer. You just need to add your required features to build an app. You can also analyse the statistics of your app using the analytics tool, all these features will definitely save your cost of developing an app.

So, if you want to create a cost as well as quality efficient app , just go to Swing2app. Swing2app is surely a free app developer, that means all features to create your app are free, but to publish your app you need to switch to paid version.

Swing2app provides lots of paid plans, for different developers requirement, by which they can create their dream app without incurring huge costs.

Let’s explore the various plans.

1.FREE VERSION

Swing2App is free for both app production and app operation. Therefore, users can use all the features for free without any restrictions.

The free version of the app created with Swing2App can only be downloaded and installed only on Android phones.

2.FREE COMMERCIAL VERSION

Best for: Those who want create and upload a basic app on Play store for free.

The free commercial version of Swing2App is the service that allows you to release a free app on the Play Store without having to pay for vouchers. It can be released on the Play Store but not in App Store.

So, if you want to release the app to the Play Store but are burdened by cost issues, you can apply for a free version app and use it freely. Apps created with the free commercial version can be used without restrictions, and Swing2App’s own ads will be displayed.

MAJOR DIFFERENCES BETWEEN PAID & FREE VERSION

Swing2app provides paid packages under 4 categories on their online store:

• Voucher & Plans
• Tickets
• Swing2app plugins
• Swing2app packages

Let’s explore these paid packages.

1.Voucher & Plans

Users need to buy Vouchers when they want to upload the app on the app store/google play store, that they created using swing2app. Vouchers prices vary according to the duration.

Basic($33/month), Expandable($55/month) & Premium($100/month) packages may be chosen for 1 month, 6 months or 12 month as per the users need.

When you pay for any of the package, you get certain additional features, depending upon the package you choose along with the app commercialization.

It also includes a Budget Package which is specially made for long term users, it has all the features of Basic plan and you don’t need to purchase store upload ticket separately. It is for $330/24 months, which saves 50% of the users money if he opts for Basic plan for the same duration.

If you want to purchase additional storage for your app, you can buy Add Storage voucher from 2GB to 100GB per month, depending upon your need.

All the vouchers are applicable for only 1 application.

2.Swing2app Ticket

Swing2app Tickets are one time product, that means you have to purchase them only once for a single app. These are mainly for those users who want to upload their app to the app store & play store, without creating a developers account. Users can also purchase additional storage ticket if they need more storage than the voucher provides.

To upload your app on store purchasing other vouchers, either you need to create Appstore Developer Account ($99/year) for app store and Google Developer Account($25 one time) for google Playstore.

If you buy Swing2app App Store upload Ticket, you don’t need to create the Apple Developer Account. However, the same is not the case for Google Playstore upload ticket, where you still need to create a developer account worth $25(one time).Swing2app provides only Appstore developer account and not the Google Playstore developer account.

But if you don’t want to spend &99 annually on appstore developer account, due to any reason like you are creating only one app and don’t want to spend much. Swing2app provides store upload tickets for such users, it is quite cost efficient, for uploading 1 app:

1. On Playstore: buy Playstore upload ticket $5 only

2. On Appstore: buy Appsore upload ticket $20 only

Mobile web registration ticket ($20/month) for those who want to register their app as a website & they do not have a website. But you need to purchase either Expandable or Premium Package first as well as a domain separately and Swing2app will register your app as a website.

Swing2app also provides a package for those who want to send SMS texts to their users namely 1000 SMS Messages Package. This ticket can be used to send phone number verification and text messages to app members. We offer 1,000 SMS for $20. If you need to purchase more SMS, you can increase the number of SMS you want at checkout. These SMS can be used to Sign Up: Set up your phone number ID and send text messages to app members.

3.Swing2app Plugins

Swing2App plug-in products are optional products that include custom development by the development team, not regular paid products. They have certain additional features like monetizing your app using google AdMob which are not provided in other vouchers.

These are the lifetime deals, you need to buy these only once and just enjoy the benefits.

Plug-In with Google AdMob ($220): This product allows you to set AdMob ads on an app produced by Swing2app.This product is best for those who want to monetize their apps by allowing google ads on their app & getting direct 100% revenue.

WebView Lifetime Paid App: It is for those who already have a website & want to convert it to an app. Unlimited web view paid apps are available only for apps created in the Swing2app using WebView prototype.

You can use the app for unlimited without paying monthly fees.You can also apply the iPhone and Android integrated application, and if you use only the platform you want. You can also release your app on the Play Store and App Store.This plug-in is beneficial if you are planning a long term app use.

The prices vary according to the availability of iphone, android or both in-app integration:

WebView Lifetime Paid App(Android+iPhone)  $300

WebView Lifetime Paid App(iPhone)  $230

WebView Lifetime Paid App(Android)  $99

Push-only  Lifetime (Android + iPhone)($550): This plug-in is only for those who want to create a push only web app. 

Push app is a web app prototype, provided by Swing2app, in this your website is converted to an app looking exactly same as your website, and can send push messages to users who have installed the app.It is an integrated application for Android + iPhone, and you can use the app without paying monthly fees.

Push can be sent an unlimited number of times without any restrictions on the number of members or sending. You can also release your app on the Play Store and App Store after purchasing the store upload ticket. This plug-in is beneficial if you are planning a long term app use.

3.Swing2app Packages

Swing2app Packages are specially designed for the users who are planning to use their app for long term & also want the additional feature like additional storage, Admob plug-ins, etc.

These packages provide huge discount to the user as compared to buying all them separately for shorter duration.

Admob power Package($580/2 years): Admob Power Package is a product that consists of a Swing2App Basic Package for 2 years + Admob ad plugin setting product as a package, along with store upload tickets of both appstore & Playstore and is a product that can be used in a package at a lower cost than purchasing separately.

It is recommended if you are planning to use the app for a long time along with the Admob advertisements.

Large Package($500/1 year): Large Package is a product that consists of a Swing2App Basic Package for 1 year + 30GB additional storage, along with store upload tickets of both appstore & Playstore and is a product that can be used in a package at a lower cost than purchasing separately.

Large package products are recommended when you need to use a lot of app storage. 

Let’s look in detail.

1.BASIC PLAN

$33/MONTH

You get:

• Unlimited traffic – It allows unlimited new monthly user. New user means a new device on which your app is installed & every device has different id, to keep a check on traffic.
• App commercialization (Store available)-You can upload your app on the appstore and playstore.
• Send Unlimited Push-you can send unlimited push notifications to your mobile app users.
• 2GB storage capacity
• Unlimited posts-You can create unlimited posts, in which you can write, insert images, videos and links as well
• 100 Bulletin Boards (5 Chat rooms) -These 5 chat rooms help you in connecting 20 people.
• You can install shopping mall module- It’s a shop feature if someone wants to make e-commerce app, so adding items, payment, delivery details, schedules, etc are done in that
• In your app you can link 1 PAYMENT GATEWAY Company

2.EXPANDABLE

$55/MONTH

In addition to the Basic Plan you get:

• 10GB storage capacity
• 300 Bulletin Boards (10 Chat rooms) connecting 100 people
• Link with multiple PAYMENT GATEWAY
• Paid customization applicable

3.PREMIUM

$100/MONTH

In addition to the Basic Plan you get:

• 50GB storage capacity
• Unlimited Bulletin Boards
• Free Store Registration Agency
• Infinite Store upload tickets

SWING2APP PACKAGE PRODUCT PRICING

1.SWING2APP BUDGET PACKAGE

$330/2 YEARS

Best for: small business owners who want to create an app but don’t have much capital to invest.

• There is a 58% off on the price of the monthly basic product. Basic plan is $33 per month, which is $792/2years, but in this budget pack you get all the basic plan features at a much-reduced price.
• App commercialization (store available) – You can publish your app & commercialize it.
• App Store Upload ticket + Play Store Upload ticket – You don’t need to buy store upload tickets separately.
• Send Unlimited Push
• You can install shopping mall module -It’s a shop feature if someone wants to make e-commerce app, so adding items, payment, delivery details, schedules, etc are done in that
• 50 bulletin boards can be opened-Bulletin boards provide various features like: chat, map board, surveys, calendar, 1:1 chat and much more.
• You can open 4 group chat rooms & get 10 people connected.
• 500 MB Data storage

2.ADMOB POWER PACKAGE

$580/2YEARS

Best for: the developers who run a monetized app, like game apps monetize their app by allowing in-app advertising.

• Offer 245$ discount over individual purchases $825 →$580
• 2-year subscription of Swing2App basic paid app
• App Store Upload ticket + Play Store Upload ticket
• Send Unlimited Push
• Can install shopping mall module
• AdMob application plug-in (Android + iPhone settings)- You can add google ads to monetize your apps.
• App commercialization + Store available

3. LARGE PACKAGE

$550/YEAR

Best for: when you need to use a lot of app capacity

• Offer 557$ discount over individual purchases $1,107 → $550
• 1-year subscription of Swing2App basic paid app
• App Store Upload ticket + Play Store Upload ticket
• Send Unlimited Push
• Can install shopping mall module
• 30 GB additional storage
• App commercialization+Store available

SWING2APP PLUG-IN PRODUCT PRICING (LIFETIME PLANS)

The main advantage of lifetime plan is that you don’t need to buy monthly vouchers.

1. UNLIMITED WEB VIEW PLUG-IN

$300

Best for: developers/businesses who want to create web view app only from their pre-existing website & intend to use it for a long time.

• No need to buy a monthly ticket
• Unlimited Usage Period
• Unlimited paid products
• App commercialization (store available)

2.ADMOB APPLIED PLUGIN

$220

Best for: the developers who run a monetized app. Swing2app Provides Custom product that can put Google Admob ads in your app & intend to use it for a long time.

• Admob application can only be applied to paid version apps that paid for app licenses
• Android Phone + iPhone Integrated settings

3.PUSHONLY LIFETIME PAID APP ( Android + iPhone )

$550

Best for: the developers who want to make Push only web app & also want to send unlimited push notifications to their users.

The Push Only app is a web app style created by attaching a website to the app, and push sending is unlimited. This is only applicable for Push Only prototype of Swing2app.

4. CUSTOMIZE APP DEVELOPMENT

Best for: Developers who are interested in further details & want to create their app with the help of App Creation Agency and App Development & intend to use it for a long time.

• 1:1 custom app created
• Post-development of responsible engineer
• Detailed quotation after consultation

If you need an app development and app customization, you can send your app plan to help@swing2app.com

Different price packages for different time duration:

Different price packages for different Lifetime Plans $ Tickets:

HOW TO PURCHASE THESE PACKAGES?

You can purchase any plan as per your choice, after creating your app, on Manager page, Go to the Online Store & then choose, Vouchers & Tickets or Swing2app Plugins or Swing2app Packages, according to the plan you want to purchase.

You will be taken to that page where you can select the package and duration and simply buy it.

To know more about how to buy & use Swing2app paid packages refer these links:

Wondering which one should you choose?

Swing2app ensures to meet the demand of each type of developer with its variety of prices.

Let’s see what you should choose, depending upon your case.

Pricing Examples:

Swing2app paid products fall under two categories either the payment is paid on basis of duration(1 month, 6 months, 1 year, 2 years) or the payment is just for once as in lifetime products.

Following are some pricing examples, while reading keep in mind that some prices are term based and some are to be paid only once.

For how many days of a 1 month pass is valid?

You may wonder if the total number of days spent on a paid app ticket per month is 30 days, 31 days, or if the payment date varies from month to month.

The total number of days varies from month to month (there are 28 days, 30 days, 31 days) so the number of days per month set by the swing is 30 days. Therefore, 180 days of use for 6 months, and 360 days for 12 months.

You may also think, if it is 365 days or not just for a year payment, but it applies to the number of days calculated as 30 days per month.

*Each plan is applicable on only 1 app, while purchasing choose carefully the app for which you want to purchase for.

Creating app is made so affordable for all types of developers.

There is no unreasonable price nor separate production cost to pay for the variety of features you get to  use.

Create your own app and get started right away at a small cost.

Customer engagement is witnessing a noticeable decline in its trajectory of popularity. One of the speculated reasons behind this is the changing attitude of customers and the inability of brands to capture it.

Once the underdog is now ruling the principles of customer engagement. In a report, it was mentioned that 87% of marketers report that they see visible improvement in engagement rates after applying personalization.

Now, if only you have been living under a rock you wouldn’t know about the effectiveness and benefits of push notifications in offering a personalized marketing experience to the users of your mobile app.

To say the least, companies can increase the retention rate by a staggering 190% by sending one or more push notifications within the first 90 days of app download.

To understand how you can use push notification for your mobile effectively, we need to know how many types of push notifications exist.

• Informational – Notifications that offer some kind of information such as discounts, sales, alerts, abandoned carts, and more.
• Transactional –  Evident by the name, these notifications inform the users regarding recent financial transactions taking place like a package shipment, flight delays, etc.
• User/Message-oriented  – They refer to the red badges that appear on the top of the app icon referring to the new notifications and messages pending on the app.
• System – These notifications highlight new features added to the existing app
• Geolocation – More effective than the beacons, geolocation push notifications are used to aware users in the vicinity about discounts and such information related to restaurants, brand outlets, and more. Notifications like weather forecasts, traffic conditions also fall in this category.

Push Notifications vs. Other Marketing Channels

To understand why using push notifications as a marketing strategy for your business is crucial, we need to compare it with the other conventional alternatives to show how insufficient they are.

1.Notifications via email marketing

Still, in use by many companies, Email marketing was once an irreplaceable part of outreach strategies and best practices for marketing to promote user engagement. Like everything, it had to come to an end due to the changing world and the people.

As people started to shift more towards smartphones than desktops, mobile apps than websites, email marketing was no longer the ultimate marketing tool it used to be. Thus, the engagement rate declined significantly.

Some of the reasons for this failure are too many emails in the inbox, thus increasing the chances of users checking your email and most of the emails end in the spam folder. Therefore, push notifications came to save the day for businesses as they can be used to promote content on mobile apps. 

Unlike emails, push notifications show directly on the screen of the device, thus it is harder to get by unnoticed by the users. Also, by just clicking on it, users can be directed to the app or website directly.

However, one thing that we should probably not forget is that emails allow a brand to be more creative and elaborate than the push notification. Emails are ideal for long-form content containing images, vides, graphics, etc.

On the other hand, push notifications can only contain images, stickers, etc The content word-limit is also constrained so it has to be highly optimized to serve its purpose. 

2.SMS notifications

SMS notifications were also used widely for marketing. It is still a strategy that businesses use, but the usage has a limit.

The barrier to creativity and the usage of rich-content has led to its decline in the world where many cost-effective and highly creative marketing tools are available. For instance, the push notification service provider OneSignal push notification service is deemed way better than SMS marketing.

SMS marketing is way more expensive than email marketing which only costs around $200-$1100 as compared to $500-$4000 for the former.

How push notifications are changing the customer engagement game in 2020?

We believe numbers speak better. To convenience you of the remarkable improvements and benefits push notifications offer, we need to discuss some push notification statistics before we get into the details.

• Using the A/B Testing, The Chicago Tribune saw a rise of 56% for its push notification open rate.
• If businesses improve the retention rate by only 1%, they see a 7% improvement in the revenue.
• On the days Gasbuddy sends notifications, they saw a staggering 24% increase in the daily active users count.

Now, that we are done with the numbers, let’s look for more evidence. 

Easy opt-in and opt-out

Sometimes, a website might not be able to make a good first-impression in users’ minds. Thus, push notifications can allow them a second chance to do better. They will encourage them to engage with the website to see what the business offers.

Of course, in such cases, the users will not voluntarily or by themselves visit the website with which they share unpleasant experiences, but push notifications can push and motivate them to give another chance.

Unlike SMS messages, when users open a website, they are asked for permission if they want to be a part of the push notification campaign. Even in the case of mobile apps, users can go to the settings and stop the notifications from a particular app.

Interaction with the user is only a click away

Okay, let’s compare. When it comes to SMS marketing, users had to first open the message and then click on the link provided to land on the website. Similarly, with email marketing, a user is supposed to first open the email inbox, then the email, and then would reach the targeted website page.

But with push notifications, things are not unnecessarily complicated. Users are only required to click on the push notification in the notification bar and they will be redirected to the website or the app. This simple yet effective strategy enables businesses to push more users down the conversion funnel.

Retarget and retain

It is a known fact that acquiring new users for a business is even more expensive than retaining existing ones. If you want new customers, you would have to spend hundreds of dollars on advertisements to just get the attention.

Whereas, with an effective push notification strategy, you can make sure that your existing customer base is loyal and active. There are high chances of customers retaining on your website/app if they receive appropriate push notifications within the appropriate period. 

With a viable notification, users will be more inclined to open them and re-visit your app/website to drive more business. Thus, a business has to make sure to devise personalized push notifications to ensure a high retention rate. Once this is taken care of, the engagement rate will improve in itself.

Creates urgency to increase CTR

Push notifications are a great way to create urgency among the users to interact with your website/app. For example, a notification informing of a limited-time offer or discount deal will make them more eager to click on the notification and land on your platform as soon as they read it.

You do not need long-form content but just a catchy heading with an interacting line or two with engaging emojis and other things to make it more interesting.

Easy user behaviour tracking

An effective analysis of user behaviour with your brand will allow you to offer services that users demand. This also helps in improving the existing services. To obtain this implicit feedback, a brand must know how to procure this useful information from a pile of numbers.

With push notifications, businesses can analyze the delivery receipts, open rates, open time, clicks on the notifications, etc to know how users are interacting with their brand. Businesses are more likely to easily evaluate which types of notifications users prefer

Last but not least, activate your inactive users

Your job does not end once the users download your app. Many times, users download the app but almost never even open it or if they do, the engagement is still lacking.

Therefore, a well-curated push notification strategy will take care of this issue. It will encourage them to interact and remind them of your services, unlike a website on which they once visited but never agreed to push notifications so there is no way to win them back.

Push Notifications: Do it right or don’t do it at all

After reading these amazing things about push notifications, we believe we have established a deep understanding and trust. Now, you must be thinking – ‘How to enable push notification for a mobile app?’.

{Know-How: Learn how to create your own app for free and without code}

Once you create an app you can avail of this service on the platform and boost the engagement on your app with the remarkable push notifications which would perfectly compliment your free app.

Isn’t this an amazing deal for businesses and especially startups with the dynamic and catalytic idea but limited capital?