“Does my app really need a landing web page?” You might have asked yourself this question, thinking that your app can thrive solely in app stores with some optimization. But here’s the scoop: every app could use a special place online to help it grow and get people excited about it. That’s where a fantastic mobile app landing page comes in.
Think of it as your app’s online home base that attracts users browsing the internet and says, “Hey, check out this awesome app!” An attractive landing page plays a big role in user acquisition and provides you an additional online platform to build hype around your app; way more than you get in the App Store or Google Play.
In this blog, you will learn everything about designing the best landing pages for your mobile app. We’ll even throw in some examples from big-name brands to inspire your 2023 webapp strategy. Ready to dive in and make your app shine online?
WHAT IS A MOBILE APP LANDING PAGE?
Consider your app’s landing page as the virtual doorstep where visitors arrive after clicking on your app’s advertisements. These ads can be found on various platforms, from social media to paid articles, videos, or QR codes.
The sole purpose of the mobile app landing page is to effectively promote your app. It should vividly describe the features and value your app offers, enticing visitors to take the next step: clicking through, downloading, and installing your app.
In essence, it’s a web page meticulously crafted to showcase your mobile app to potential users. It’s usually just one page with simple words and big buttons to download the app.
This page is where you get to tell people why your app is fantastic. Such messages might easily be missed while they casually browse their iPhone or Android app stores. So, the landing page gives you the additional opportunity to show them why they should give your app a shot.
Since this is the first time people interact with your app, your landing page must clearly describe what your app does.
This might be your one chance to get them interested. And you know, making a good first impression is very important!
Hence, it’s important to design app landing pages not only for web browsers but also to ensure responsiveness across various devices. It should adapt seamlessly to the reader’s chosen device and prioritize essential content while on mobile platforms. Plus, it should focus on relevant information and not have extra stuff that clutters up the page.
APP LANDING PAGE BENEFITS
Your business website hosts your app landing page, which helps to increase user traffic, conversions, brand visibility, trust, retention, and revenue.
Following are some of the major benefits of creating landing pages for your app:
Support your business objectives:
In the two largest app marketplaces, Apple’s App Store and Google’s Play, there are millions of apps. Making yours stand out can be a challenge especially if you are a beginner. Provide app download link to both the Apple App Store and Google Play Store on your app landing page to reach users across platforms.
App landing pages are built to promote new products: your newly built app. The goal of landing page supports your business goals, that is to attract new customers and boost app downloads.
Generate targeted high-value leads:
Landing pages have only one objective and one call-to-action – to boost conversion which means to increase the app downloads. Unlike those who might just visit your website’s homepage, the visitors arriving at your app’s landing page are valuable prospects. They’re actively seeking a specific value that your app can offer.
Improve sales & conversion rates:
A great landing page for your app does two cool things: It gets people excited and makes them take action. The landing page should make visitors feel like they’re in the right place, which will make them more likely to invest time and money in your app.
But here’s the secret: when your app landing page describes how awesome your app is, it’s not just going to get people interested – it’s also going to make them want to use or buy it!
Therefore, a great landing page will not only look good, but it will also help you increase sales and app downloads.
Better brand awareness:
While app store pages may seem similar, your app landing page is your chance to stand out. You get to decide how your app landing page will look, so it can match your app theme perfectly. In addition, you can let the personality of your brand shine through with the words you choose. Don’t forget to place the app download links where they can be easily accessed.
App landing pages also do something cool – they help you spread the word about your brand. You can use them to collect info from your marketing campaigns and even guide people to your website if you offer more than just the app. It’s like having your very own stage to show off your app and brand!
Enables useful data collection:
The way people use the landing page can tell you a lot about your users (like how they like to shop and what they’re into). You can monitor and analyze what they do and use that information to make smart business choices. Moreover, you can make your user’s app experience even better by customizing it according to their style and preferences. It’s like having a superpower for your app!
Build trust & brand credibility:
Having a website makes your app look more trustworthy. It shows users that your app is here to stay, and you’re a real business with a story to share. Plus, you can share user reviews and ways for people to reach out to you, which helps build trust.
Apps without websites miss out on a chance to give users extra info and gain their trust, which is super important for getting more people to use your app.
Here’s a cool idea: think about making a “pre-launch landing page” before your app is ready. It can get people excited and even sign up early to try your app!
TIPS TO BUILD THE BEST APP LANDING PAGE
Follow the tips to build the best app landing page compiled below and create a magical experience for your potential consumers. Let us begin:
1. Create a prototype and test
To create a fantastic landing page, begin by crafting a prototype. Design a few sample pages and have your in-house testers or trusted team members review them.
Conduct some research on current trends and outline the navigation for your app. Develop a clear draft design for your landing page, considering multiple options before settling on the one that stands out. It’s like creating a blueprint before building something amazing!
2. Enhance the content presentation
Your landing page should be exciting and eye-catching, and it usually follows a standard style. While you can get creative if you have awesome ideas, a typical landing page includes these elements:
Headline
As soon as a visitor opens your app landing page, this is what they see. And hence it is crucial for creating an impactful first impression. It should be placed at the top of the page with a bold and clear message, so users see it without scrolling. Use the headline to convey the core feature of your app or its main purpose. For example, if you have a shopping app, your headline might say, “Discover the Best Deals Online!”
Body text
While the headline grabs attention, the body text provides more details. Subheadings, paragraphs, and other textual content on the landing page take up a significant portion of the screen. Keep the text concise and informative, introducing users to what your app offers. Use this space to explain how your app can solve their problems or meet their needs.
Call to action
The CTA button is a vital element on your landing page. It’s the part that tells users what action to take next. Make it prominent and clear. For instance, if your app is about fashion, your CTA could say, “Explore the Latest Trends Now!” or “Start Shopping.” This guides users on how to interact with your app, whether it’s browsing products, signing up, or making a purchase.
Social proof
Building trust is crucial. Social proof can help with that. Consider showcasing testimonials from satisfied customers or sharing statistics that demonstrate your app’s popularity or success. For example, you can showcase reviews/ feedback from a happy customer, or you can highlight the number of active users or recent purchases. By providing real-life proof you can influence potential users to take required action, such as downloading the app or making a purchase.
Creative visuals
Visual elements like images, videos, and graphics play a significant role in capturing user attention and building trust. Use these media strategically and thoughtfully. For example, if you have a fitness app, incorporate images or videos of people achieving their fitness goals using your app. Visuals can convey the benefits and features of your app more effectively than text alone.
By carefully crafting each of these elements, your app landing page will become a powerful tool for engaging users and encouraging them to take the desired actions within your app.
3. Use Your Brand Colors & create aesthetic landing page
Using the right colors on your landing pages isn’t just eye candy; it can make a real difference in how people perceive your brand and boost sales. In fact, a study found that adding some color can increase your sales by a whopping 80%.
But here’s the trick: the colors you choose should match your brand’s identity to keep things looking and feeling consistent everywhere. When your landing pages reflect your brand’s unique style, visitors will instantly know it’s all about your business. So, don’t be shy with colors, but make sure they jive with your brand’s vibe.
Ensure your landing page delivers all the essential information right at the top, so visitors don’t have to scroll endlessly. Avoid making them work too hard for it!
In some cases, a longer scroll can be beneficial, especially when explaining complex details. However, always prioritize placing vital content at the page’s beginning to prevent overwhelming your visitors.
You can employ effective strategies like using lightboxes for additional content that won’t clutter the main view or incorporating parallax scrolling for a more engaging experience.
Keep in mind that many app users rely on their thumbs for navigation, so when designing your app’s landing page, position important buttons and features within easy reach of the thumb. Ensure your icons are user-friendly for various thumb sizes and preferences.
5. Highlight benefits and inspire actions
Utilize your landing page as a platform to showcase your brand’s key strengths and highlight the app’s standout features. Identify a Unique Selling Proposition (USP) and make it a prominent focal point on the landing page.
Motivate users to delve into the app’s various functions and sections, providing them with compelling reasons to do so. Encourage them to take the desired actions, fostering a supportive app community with the landing page as its foundation.
6. Allow Social Sharing
Creating an attractive landing page that people would love to share on social media is a smart move. Although it might not lead to instant sales; it can bring in more visitors. However, with these increased visitors seeing your landing page, your chances of turning some of them into loyal customers also increases.
To boost your landing page’s shareability, add social buttons right at the top of your page. In this way, your audience can easily share your awesome content on popular social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Sharing is caring, after all!
EXAMPLES OF BRILLIANT APP LANDING PAGES THAT CONVERT
1. Nike
Nike’s app landing page is all about taking action. Right at the top, you’ll see a link that takes you directly to the app store. You also get a notification at the bottom to download the app. It’s a bold move, and it shows how confident Nike is in its brand. They don’t waste time trying to persuade you because they know you already know who they are and what they offer. It’s a bit like a famous actor not needing to audition for a role – Nike is that well-known!
However, to attract you they display collections named after famous sprots’ personalities as shown in the images above.
2. Calm
Calm is a wellness app that knows how to connect with its visitors. When you visit their landing page, they don’t just throw information at you. Instead, they ask what you need and guide you through questions about your sleep and stress. It’s like having a personalized experience that’s all about you. And if you look at the pictures, they make you feel calm and relaxed, just like the app’s goal – to help you chill out.
CREATE YOUR OWN APP AND LANDING PAGE
That’s a wrap on creating captivating landing pages for your mobile app! By putting these tips into action, you can ensure your users have an exceptional experience every time they open your app.
For more insights on mobile app design, development, and marketing, be sure to check out our other blogs. We regularly update this space with valuable information from the app and online business industry. Whether you’re using platforms like Wix, Shopify, WordPress, or WooCommerce, our tips are applicable to any web app looking to enhance its mobile presence.
If all of this seems a bit overwhelming, don’t worry. You can simplify the process by signing up for Swing2App, the no-code app creator. With our holistic assistance, you can design your own web app home screen and pages, providing an amazing experience for your customers. Create, customize, test, and publish your mobile app without any coding – you’ll be ready for the future of mobile commerce!
