If you are running a small business, then you should never underestimate the benefits of a powerful mobile app for your small business.
The digital realm is evolving rapidly, driven mainly by the increased use of mobile devices.
With over 6.3 billion smartphone users (more than half of the World’s population) across the world, it’s no surprise that the mobile app industry is thriving. These tech-driven users want quick, easy, and efficient apps to do everything from banking to shopping with a few clicks on their phones. Mobile apps are thus essential to connect with this potential market.
Moreover, Mobile apps are expected to generate over $935 billion in revenue in 2023.
However, having a huge potential and demand should not be the only reasons to create a mobile app for your small business.
You might think that developing an app for your small business will help you go online, customize user experience (UX), establish customer loyalty, or improve your customer retention rate.
Whatever your main objective for developing an app may be, you probably haven’t thought about all the potential benefits it might offer.
But how are these extra benefits important?
Knowing the underrated benefits of creating an app for your small business will help you in overcoming any fears your team may have about taking the risk and give you the confidence you need to begin the app development process.
TOP UNDERRATED MOBILE APP BENEFITS TO TRANSFORM YOUR SMALL BUSINESS:
Zero coding needed
Earlier if you wanted to create an app for your small business you had only 2 options: either to code it yourself or hire a development agency. The lack of coding skills was the major roadblock in the app development journey especially for small businesses who are often tight on budget.
However, now with the no-code app builders the app development process has been revolutionized.
No-code app builders empower anyone (small business owners, non-technical users, or even tech-savvy people) to build simple web and mobile applications quickly and cost-effectively.
No-code app builders act as a bridge connecting no-technical users with the app development process without any time-consuming skill learning.
No-code app builders like Swing2App allow you to create cost-effective and quick-launch apps in a fraction of the time compared to traditional development. Moreover, you can make unlimited customization to your app, whenever you need to.
Due to the emergence of these revolutionary app development platforms like Swing2App, anyone can create an app for small businesses which helps them scale as well.
Website surely have their own ways of attracting customers, for example by leveraging Search Engine Optimization (SEO) and paid ads, helps your audience to discover your site quickly and buy your products or services.
However, if you don’t combine your site with an app, you’ll miss out on a huge portion of the cake that mobile apps offer in the form of potential users.
So, what is this all about? Mobile app stores!
The Mobile app stores ( App Store, Play store) provide a market to millions of apps for users to download. However, you need to be strategic and have a unique problem-solving app that will help you reach your potential customers.
This may sound like a difficult task but can be done quickly by leveraging the app store optimization, where you curate your niche which in turn boosts app downloads on mobile devices.
New revenue streams opened by mobile apps
In-app selling is just one of the few ways to get a return on investment on your app project. There are several other ways in which you can generate revenue with different app monetization strategies.
In-app advertising is one of the basic ways to monetize your app without affecting the User Experience of your app.
Different subscription models like freemium allow free access to the basic features of your app to the new users, on the other hand, a premium subscription is a paid monthly/annual subscription package that allows access to all the features of your app.
Pay-per-download is another app monetizing strategy, however, it works only if you’re one of the trusted brands in your industry.
So, for a small business, In-app advertising using AdMob integration of Swing2App and subscription models are ideal choices.
Mobile Apps have unique features
Apps may access your camera, contact list, and even your GPS location. The main benefit of this is that the users are able to get more integrated, and ultimately faster experience than websites.
With Touch ID or facial recognition, logging in is also much simpler, and immediate payment options like Apple Pay make impulse buying simpler than ever.
Mobile Apps Strengthen Customer Relationships
Most smartphone users prefer mobile applications over websites, and 76% of consumers choose to save time by purchasing on their smartphones. According to estimates, payments for mobile applications would rise from 41.8% in 2019 to 52.2% in 2023. These are just a few of the benefits that a unique mobile app can provide for users.
Customers want everything fast, and easily accessible within a few clicks, hence prefer mobile apps over websites.
Customized apps as per your brand are the best way to strengthen customer relations by providing clients with the information and services they need quickly and in a personalized way. Apps can be used as a tool for engagement. To increase interaction, several firms provide promotions and offers that are exclusively available on apps. The loyalty reward is a great way to attract, engage and retain clients. A great example is the loyalty rewards points is at Starbucks.
If you are a budding small business, a strong customer relationship should be on the priority list of your business. With Swing2App no-code app builder you can engage with your customers efficiently using the push notification feature which can be personalized too. Moreover, we also offer a loyalty reward feature where you can provide reward your customers for returning to your business again and again.
In-app customer feedback provided by mobile apps
In-app feedback surveys allow you to improve your services as per the need of users.
In the same way, live chat chats and popups promoting app store ratings let you collect customer feedback in bulk. As a result, you may identify typical client issues while using your app and rank them according to how frequently they occur, so enhancing your customer service and happiness.
Implementing this valuable feedback helps you to retain more customers because 75% of customers are eager to spend more with businesses that respond to their feedback.
Omni channel experience
An essential component of the Omni channel experience is apps. Omni channel presence means that your small business in addition to a brick-and-mortar system must have an online presence too which may be in the form of a website, app, social media pages, blogs, etc.
Aside from an e-commerce website and perhaps a brick-and-mortar store, mobile apps are worth investing considering that businesses with poor Omni channel strategy only retain 33% of their customers. Having an Omni channel presence is essential from the beginning especially for small businesses, so that you won’t miss out on any precious customer.
Customers might try on clothing in a physical store as part of their buying process, then order from your e-commerce app and look up your return policy online. Customers encounter friction when all or even a few of these interfaces are not functioning together, which stops them from making a purchase.
On the other hand, when your small business has an Omni channel presence, your brand appears reliable and constant.
Mobile apps offer an amazing user experience
The typical smartphone user spends over 5 hours per day using apps. You might be wondering why? The reason is pretty obvious: the amazing user experience provided by mobile apps.
Mobile apps’ ability to provide seamless user experiences encourages consumers to stay in the app and return frequently.
Although responsive mobile sites and Progressive Web applications (PWAs) mimic some of the UX advantages offered by mobile applications, the freedom to customize mobile apps prevails.
For example, with apps, you can send personalized offers or recommendations to the user as per their purchase history, which can’t be done via the website due to various restrictions.
Mobile Apps Offer 24/7 Access To Your Small Business
Unlike a physical brick-and-mortar business, mobile apps provide clients with 24/7 access to your products and services. Compared to websites, apps offer far more convenience and offer personalized messaging and push notifications. Some applications can even be used offline.
Customers don’t need to wait for a real support agent to get their questions answered, Chabot within the app answers all the basic queries at any hour of the day. They can also find what they’re looking for without having to navigate through a bunch of web pages. Customers value a mobile app’s convenience a great deal. Having a mobile app for your small business provides a trustworthy source that clients can use repeatedly.
SWING2APP CAN PROVIDE YOU WITH ALL THESE BENEFITS PLUS:
Swing2App no-code app builder provides you with the effortless experience of creating an app for your small business. There are 3 basic ways of creating a no-code app with Swing2App:
1. Convert website to app
In 3 simple steps, you can convert your pre-existing website into an app and utilize features like personalized push notifications, in-app sales, in-app advertisement, and much more only with our no-code app builder.
You just need to name your app, select a color theme, and font, add your website URL, and send an app generation request. Your app will be created in less than 5 minutes and you can test your app on an Android device after that. Creating apps with Swing2App no-code app builder will provide your small business with a competitive advantage over others in the market.
2. Pre-built templates
Templates provide the basic off-the-shelf app UI, where you just need to edit and add images, menus, and features as per your choice. Everything happens at a click of the mouse, you don’t need to write even a single line of code!
3. Create from scratch
Don’t worry! This does not mean you will require any coding experience. The only difference between this and template-based apps is that while creating from scratch you add every page, menu, option, and feature by yourself. They all are pre-coded you just have to select a feature and link it with the option.
If you are still somewhat unsure about the no-code app-building mechanism, watch this video that simplifies the entire no-code app-building experience for you!
Now you might be thinking why should I choose Swing2App only?
Not bragging, but Swing2App no-code app builder is truly the one-point solution for all app developers whether pro-coders or no-coders. Coders can reduce their workload by creating apps using our no-code app-building platform.
The other main advantages of Swing2Appp no-code app builder for small businesses are:
1. Cost-effective
The basic problem of budding startups and small businesses is the tight budget and Swing2App no-code App builder is the perfect solution for it. Here you can create an app for free and pay only when you are ready to launch your app on the app stores. The price policy is quite pocket-friendly starting from $33/month (you get a discount for a longer time-period subscription).
2. Time-efficient
As stated above website to app creation just takes 5 minutes (testing, and launching might take a few weeks), which is still less than the traditional app development time (which takes months).
Template-based and creating apps from scratch are also quicker app development methods as compared to the traditional way. The app development life-cycle totally depends upon your creativity and the time you spend refining your app.
3. No-code quick-to-launch app
The entire app-development journey is a no-code experience, perfect for small businesses, and non-technical individuals, who want to create an app by themselves.
Moreover, Swing2App also provides app launch support and upon your request uploads your app to the app stores on your behalf. This makes app creation to app launch time much shorter.
However, that’s not all. Swing2App no-code app builder has several other significant benefits which are a boon for companies, especially the budding small businesses.
4. Maintenance support
Swing2App provides round-the-clock technical support during as well as post-app development so that you can sit back and relax once you create a no-code app for your small business.
5. App updates
Whenever you make any updates in your app, Swing2App ensures they are reflected on the app stores as well.
6. Upload your app on both iOS & Android store
At the price of one app, you get 2 no-code apps for both Android and iOS platforms. This helps to increase the market reach of your business in a cost and time-effective way.
7.Swing2App analytics tool
Swing2App no-code app builder also has its very own analytics tool, where you can monitor all the aspects of your app, like the most viewed pages, liked posts, and much more. This helps you to take informed and efficient decisions making your customers more satisfied.
CONCLUSION
By the end of this article, you now have a good understanding of the potential of apps for your small business. You need to be where most of your audience is: on their phones, which can be done by creating an app for your small business.
However, traditional app development is very time-consuming as well as requires a lot of money, which is not an ideal solution for budding entrepreneurs and small businesses.
Now you know the best solution for creating an app for your small business, which is a no-code app-building platform. Choose the Swing2App platform for creating an app for your small business and enjoy the abovementioned benefits!
Save on huge app development costs and time with Swinng2App no-code app builder and create your dream app for your small business! https://www.swing2app.com/